Most webmasters rely on a high search engine placement to bring in traffic to their site. Even if you are buying PPC or PPV ads, you don’t want to ignore Google and Bing completely. They still can bring you considerable traffic.So either way, it is smart to know what problems the search engines find in your site. Fix these problems and they will lift your ranking. That means more traffic, and more traffic means more sales.New York marketer, Luther Landro discovered his traffic dropped in November on two of his sites. He sifted through all the data he could find and uncovered several relatively... [...]
Archive for the 'Website Design' Category
The latest ‘Econsultancy’ blog post is titled “18 pivotal web design trends for 2014”.Chris Lake says, “What web design trends do you think we’ll see in 2014? I’m betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.This collection is largely based on observation, vaguely educated guesswork, waving a finger in the air, and a bunch of other posts I’ve compiled in recent months. As such, some of these predictions may be more accurate than others!No doubt I have missed all manner of trends, so do... [...]
The latest article on ‘Marketing Land’ is titled “Take Control Of Your Visitors’ Eyes”.Brian Massey says, “Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions that correspond directly to the bottom line of the companies that use them. The myriad opportunities to maximize this ROI are often wasted, however. Research by usability expert Jakob Nielsen found that fifty-two percent of screen space was... [...]
The latest article on HubSpot blog is titled “7 Times You’ll Kick Yourself for Not Learning HTML”.Ginny Soskey says, “I don’t know about you, but when I travel, I’m terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines — because what in the world would I do if I didn’t have them, but needed them? And even if I over-pack, I know I’m prepared for any situation vacation will throw at me — a random fancy dinner out, a day at the pool,... [...]
The latest MOZ blog post is titled “What Should I Put on the Homepage? – Whiteboard Friday”.Rand Fishkin says, “As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today“.What Should I Put on the Homepage? – Whiteboard FridayMOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “3 Ways to Cater to Digital Customers in 2014”.Allison Howen says, “As the Web progresses, the expectations of digital consumers keep growing. Not only is it vital for merchants to offer personalized shopping experiences nowadays, but they must also make their products available to consumers in a variety of channels.In order to obtain the best return on investment (ROI) from commerce initiatives in 2014, merchants must do a better job catering to their virtual shoppers’ wants and needs“.3 Ways to Cater to Digital Customers... [...]
The latest article on ‘Website Magazine’ is titled “Give Your Pages Some Headroom”.Pete Prestipino says, “The use of fixed headers, which stay static as a user scrolls down a page, is currently a popular approach to keeping navigation in front of website visitors.Depending on the size and required prominence of navigation, however, they can end up occupying a significant portion of the content area. There’s a better way!“.Give Your Pages Some HeadroomWebsite Magazine [...]
The latest article on HubSpot blog is titled “12 Web Design Trends That Are “Sooo 2000″”.Meg Hoppe says, “The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs, navigation, content, programming language, responsive capabilities…everything has evolved, and evolved dramatically.Yet we all occasionally see sites that make us feel as though we’ve slipped back in time (for some real fun, go to an actual web Wayback Machine and type in the URL of a site of somemajor... [...]
Matt Bush has created a new toolkit (with complete training to back it up) to help you create attractive, direct response websites for local businesses in record time. He calls his toolkit Optimized Local Website Builder.Bush has designed a new WordPress template that specifically targets the local businesses who know they need a website.to help them find new customers. This custom theme’s home page includes:• A strong call to action• Areas for video and graphics relating to the business• A prominent area for business contact information• A Call to Action with a phone... [...]
Rob Fore reports that, together, he and his wife Lisa have built six online businesses worth multiple six-figures, all done by working part-time in their spare time.They have found a repeatable process that has worked over and over, every time they tried it. Even so, they weren’t completely happy with the results because often there was a delay between starting the business and beginning to see income from it.So they set about trying to find a way to speed up the return on their investment. Eventually, they found a way to get traffic, leads and sales instantly. No longer did they have to... [...]