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Saturday, November 28, 2020

Archive for the 'Google News' Category

The SEO’s Guide to Google’s Core Web Vitals

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page. These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal.... [...]

How to Optimize for Google Answer Box

Google Quick Answers are the text snippet answers and links that appear on the Google SERPs. Since easily visible, they could provide a boost in organic traffic. BrightEdge SEO Blog contributor  Kirill Kronrod has shared some useful tips to help you optimize for Google Answer Box snippets. He says, “In addition to the content, Google Answers also provides a link to the page with this content. In its 2018 reintroduction to featured snippets, among which it includes Quick Answers snippets, Google defined them as a tool to “help people more easily discover what they’re seeking, both... [...]

Google Analytics 4: What Marketers Need to Know [Podcast]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of You’ll discover how Google Analytics... [...]

Three Steps to Implementing Google Analytics 4 on your Website

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags. We have also included instructions on how to add GA4 via gtag.js, which... [...]

Google Core Web Vitals to Be Used as Ranking Signals [Podcast]

Search Engine Journal has published a new podcast episode ‘Google Core Web Vitals to Be Used as Ranking Signals’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld. Christine Zirnheld says, “New page experience ranking signals for Google Search will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock. Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back to deliver the digital marketing news you need to know. Plus, way more information than you ever need to know about Googlebot’s new spider sidekick”. Google... [...]

Growing a site after an algorithm update [Video]

Search Engine Land’s Barry Schwartz has published a new YouTube video on ‘Growing a site after an algorithm update’ featuring Michael Lewittes. Schwartz  says, “It was a two-part interview, the first part was mostly about his history in the entertainment space and why he started his own site, even though he was super successful working Access Hollywood, US Weekly, NY Post, NY Daily News and other media networks. We mostly focused on how he first learned about SEO, the early Panda update and how he reshaped Gossip Cop to excel through these updates by focusing on E-A-T before... [...]

How Do Sessions Work in Google Analytics? [Video]

MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper. The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time... [...]

Do You Use These Google Search Operators?

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query. Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers. Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other. 1. site:URL [input] Sometimes search functions within sites themselves... [...]

Mike Blumenthal on how to rank in Google Local [Video]

Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal.. He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two. In part three we get into tactics, what tactical measures and actions can you take to rank well in Google Maps and Google Local. He explained NAP — name, address and phone number — is no longer that important.... [...]

Google Analytics Privacy Reboot: Here is What You Should Know

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites. AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot. He says, ” Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage. Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand... [...]