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Sunday, May 16, 2021

Archive for the 'Google News' Category

MOZ Shares Google Advanced Search Operators for Competitive Content Research

By performing competitive content research using Google’s advanced search operators, you can grow your search traffic. Also, this process can help you to create content that fits with the ranking criteria of the search engine. MOZ contributor Dr. Peter J. Meyers has published an article highlighting Google Advanced Search Operators for competitive content research. He says, “The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless... [...]

15 Common Google Analytics Mistakes

Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance. Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid. He says, “In this column, you’ll learn 15 of the most common Google Analytics mistakes — and how to find and fix them. 1. Having More Than One Google Analytics Tracking Code Having more than one instance of Google Analytics tracking code can cause you to over-report your data. This over-reporting... [...]

Core Web Vitals: Do’s and Don’ts, May 4 [Webinar]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

How to Use Social Media Promotions to Grow Your Business

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Strategies to Find Right Influencers for Your Business

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand. The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]

Core Web Vitals: Do’s and Don’ts, May 4 [Webinar]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

Five Steps to Submit Your Website to Google in 2021

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021. He says, “If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How to submit your website to Google How to submit URLs to Google If and why you need... [...]

Your Guide to Setup Google Analytics 4 Web Tracking

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to... [...]

Six Steps to Find Influencers in Your Niche

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and games from there. Here’s a process for finding influencers: Figure out your budget Look for influencers Check which platforms they use Search popular platforms for more influencers Choose the best influencers Make your pitch Step 1. Figure out... [...]

Google Page Experience Algorithm Update Launching in Mid-June [Report]

Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021. He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare. Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search... [...]