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Saturday, September 26, 2020

Archive for the 'Google News' Category

How to Analyze Site Visitor Engagement With Google Analytics Reports [Video]

Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business.Social Media Examiner has published a new video ‘How to Analyze Site Visitor Engagement With Google Analytics Reports’ to help you improve your productivity with Google Analytics.The SME team says, “Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey?Measurement marketing... [...]

The Theory Behind Ranking Factors [Video]

MOZ has published a new Whiteboard Friday video ‘The Theory Behind Ranking Factors’ featuring Russ Jones.The MOZ team says, “Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them”.The Theory Behind Ranking Factors — Whiteboard FridayMOZ [...]

WordStream Highlights Top 10 Google Ranking Factors of 2020

A search engine presence enables your businesses to get more customers. To make sure that your website is listed in the search engine results, you need to keep your SEO strategy in sync with the latest search algorithms.WordStream has published an article highlighting the top 10 Google ranking factors of 2020.The WordStream team says, “For many marketers, technical SEO can feel daunting. Knowledge of website structure and content management systems is required to execute many of these ranking optimizations. For this reason, fixing technical SEO errors is commonly a joint effort between... [...]

Six New Ways to Use Google Analytics

Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business.Search Engine Journal’s Kayle Larkin has shared six new ways you can utilize Google Analytics.She says, “Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today.1. Multi-Channel Conversion PathsOne of the pitfalls with reporting on conversions is that Google Analytics uses last click attribution.Conversion... [...]

A Complete Guide to the Google RankBrain Algorithm [Guide]

Search Engine Journal’s Dave Davies has published ‘A Complete Guide to the Google RankBrain Algorithm’ to help you understand Google’s RankBrain Algorithm to improve your SEO rankings.Davies says, “RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in the spring of 2015, but not announced until October 26 of that year.At inception, RankBrain was applied to queries that Google had not previously encountered which accounted then and still does, for about 15% of all searches. It was expanded from... [...]

Business.com Shares 5 Ways to Use Google Analytics to Know Your Audience

Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs.Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics.Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales.Let’s... [...]

Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals [Video]

Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features.The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey?Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics.You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing.You’ll... [...]

How to Analyze Your Marketing: Google Analytics Strategy [Podcast]

Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann.Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing?To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure... [...]

How to Customize Reports in Google Analytics [Video]

The Google Analytics platform enables you to gain useful insights into improving your website and other online marketing tools.Social Media Examiner has published a new video ‘How to Customize Reports in Google Analytics’ to help you customize your reports in Google Analytics for better results.The SME team says, “Tired of hunting and drilling down on Google Analytics to find the data you need? Wish there was an easy way to customize and save reports? Measurement marketing expert Chris Mercer shows you how to create and save a custom report in Google Analytics.You’ll learn... [...]

Four Ways to Find Marketing Opportunities With Google Analytics

The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions.Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics.Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips.Before... [...]