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Saturday, May 21, 2022

Archive for the 'Google News' Category

Guide to Relationship Building with Influencers

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up. Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers. She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]

Google Marketing Live, May 24

Google is hosting the ‘Google Marketing Live’ on Tuesday, May 24, 2022. The following is the speaker lineup for the event. This event will feature the following sessions: Google Marketing Live Keynote Automation—an agile approach Chart your next destination for ads growth Propel your privacy strategy with the latest insights Stay ahead of the curve with Search and Automation and more. Google Marketing Live  [...]

Tracking SEO Efforts Using Google Analytics

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]

10 Steps to Generate GA4 Landing Page Report

Search Engine Land contributor Krista Seiden has published an article on generating a Google Analytics 4 landing page report in 10 easy steps. She says, “Want to make your own landing page report in Google Analytics 4, but not sure how? Then this article is for you. Read on to learn how you can make your own landing page report in GA4 in a few simple steps. Step 1: Start from a similar template. In this case, the Pages and Screens report in GA4. Then click Customize Report in the upper right corner. Step 2: Click in to edit the included dimensions and Click “Add dimension”. Scroll... [...]

Google Analytics 4 Takeover: Be Prepared, May 12 [Webinar]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

Google Analytics 4 Takeover: Be Prepared, May 12 [Webinar]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

Mastering SEO within Google’s SERPs [Podcast]

Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers. He says, “Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this... [...]

Google Analytics 4 Migration: How to Prepare [Video]

Social Media Examiner has published a new video ‘Google Analytics 4 Migration: How to Prepare’ to help you smoothly migrate to GA4 from the older versions. The SME team says, “Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? Discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.” Social Media Examiner  [...]

Google Announces New Digital Marketing Certificate [Report]

Search Engine Journal contributor Matt G. Southern has reported that Google is going to launch a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF). He says, “Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in online business. The new certificate is endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising... [...]

4 Steps to Ranking Higher on Google, May 3 [Webinar]

Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]