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Sunday, February 28, 2021

Archive for the 'Google News' Category

Google News SEO & Google Discover [Podcast]

Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata. Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash”. Google News SEO & Google Discover with Conde Nast’s John Shehata Search Engine Journal  [...]

17 Steps to Improve Google Image Search Ranking

The images on your website can help you to drive more organic search traffic. Image SEO is as important as optimizing your website text. Bruce Clay has published a comprehensive article on improving Google image search ranking. He says, “If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. That’s because visual search is booming. Just look at the growth of image-centered platforms like Pinterest and Instagram. Especially on mobile... [...]

A Google Analytics Love Affair

Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters. UTM parameters UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic. Using UTM-s can help us figure stuff out like which traffic sources,... [...]

Guide to Preparing for Page Experience and Core Web Vitals

In May 2021, Google is going to announce the page experience update with an emphasis on user experience in search rankings. Vertical Leap’s Kerry Dye has shared some useful tips to help you prepare for page experience and Core Web Vitals. She says, “In this article, we look at all the latest news related to page experience and Core Web Vitals to help you prepare for rollout in May this year. Page experience signal rolls out in May 2021 The page experience update was originally supposed to roll out in 2020 but Google pushed back the update due to the impact of Covid-19. In May last year, the... [...]

Google BERT Algorithm Update – Things You Should Know

In October 2019, Google released its newest and largest algorithm update called ‘Bidirectional Encoder Representations from Transformers’ (BERT). BrightEdge contributor Gabby Regalbuto has published an in-depth article on the Google BERT Algorithm Update. She says, “BERT models are applied to rank and will impact featured snippets Google says, “BERT will help Search better understand one in 10 searches in the U.S. in English, and we’ll bring this to more languages and locales over times.” The aftermath of BERT After BERT was released, B2C companies, including AT&T,... [...]

Google Advanced Search Guide

Rank Ranger contributor Liraz Postan has published ‘Google Advanced Search Guide’ to help you improve your search engine marketing performance. She says, “How well do you know Google search? The question may have caught you off-guard, as you’re likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you’re done, right? Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results... [...]

List of Advanced Google Search Operators

Google’s advanced search operators can help you gain insights to improve your content strategy, SEO audits, and more. Search Engine Journal contributor Brian Harnish has shared a comprehensive list of every advanced Google search operator you need to know. He says, “Here are the advanced Google search commands and operators you need to know. Cache Using the cache operator, you can find the most recent cache of a specified webpage. This is useful for identifying when a page was last crawled. Example: Allintext This operator will help you find whether all the terms... [...]

Everything You Need to Know about Google Voice

Google Voice is a cloud telephone service that works with smartphones and web browsers. The phone service comes with a free number for calls, voicemail, and text messaging. Quick Sprout’s Lars Lofgren has published a comprehensive article about Google Voice and how it works. He says, “All Google Voice business plans offer free unlimited calling in the US, unlimited calling to Canada from the US, and unlimited SMS messaging in the US. Starting at just $10 per user per month with no equipment required, it’s one of the cheapest business phone solutions on the market today. 5 Google... [...]

Google Advanced Search Guide

Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search. Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level of precision in your hunt for information. The special commands and characters used are called “advanced operators”. These advanced operators allow you to isolate what you’re looking for with precision and speed, so it’s not hard... [...]

Google Ranking Factors: Which Ones are Most Important? [Video]

Ahrefs has published a new video ‘Google Ranking Factors: Which Ones are Most Important?’ to help you improve your Google search marketing. In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most. Watch the video. Ahrefs  [...]