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Tuesday, March 19, 2024

Archive for the 'Internet Marketing Analytics' Category

How the SERPs Guide Content [Video]

SERPs, or Search Engine Results Pages, display listings of web pages ranked by search engines according to relevance to a user’s query. They are crucial for online visibility and drive traffic to websites. MOZ has published the latest episode of the Whiteboard Friday video ‘How the SERPs Guide Content’ featuring Julia-Carolin Zeng. The MOZ team says, “From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.” MOZ  [...]

E-E-A-T Quick Wins [Video]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ  [...]

Top SEO Tips for 2024 [Video]

In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter. The MOZ team says, “It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.” MOZ  [...]

Use ChatGPT to Build a Customer Journey for Your Website [Video]

A website customer journey is the process a customer goes through on a website to achieve specific goals. For example, an e-commerce customer journey might include searching for clothing, comparing items, adding items to a cart, and checking out. MOZ has published the latest episode of the Whiteboard Friday video ‘Use ChatGPT to Build a Customer Journey for Your Website’ featuring Grace Frohlich. The MOZ team says, “Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.” MOZ  [...]

How Volatile Are Search Results? [Video]

Volatility in search results refers to the fluctuation or variation in the ranking positions of web pages or websites in search engine results pages (SERPs) over time. MOZ has published the latest episode of the Whiteboard Friday video ‘How Volatile Are Search Results?’ featuring Tom Capper. The MOZ team says, “How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.” MOZ  [...]

How to Ensure Your Organic Traffic Actually Drives Revenue [Video]

Organic traffic is generated by your ranking on search engine results pages. The higher your website ranks for search terms related to your company, the more likely you’ll see an increase in organic traffic. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Ensure Your Organic Traffic Actually Drives Revenue’ featuring Kathryn Monkcom. The MOZ team says, “Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.” MOZ  [...]

3 Unexpected Examples of Technical SEO Issues [Video]

Technical SEO is the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues’ featuring Kristina Azarenko. The MOZ team says, “In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.” MOZ  [...]

What You Should Know About LLMs (As a User and Marketer) [Video]

Large language models (LLMs) are artificial intelligence (AI) programs that can generate and recognize text. They are machine learning models that can perform language-related tasks like translation, content summarization, answering questions, and code and content generation. MOZ has published the latest episode of the Whiteboard Friday video ‘What You Should Know About LLMs (As a User and Marketer)’ featuring Robin Lord. The MOZ team says, “Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.” MOZ  [...]

Common Analytics Assumptions [Video]

Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ team says, “Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.” MOZ  [...]

Ahrefs’ List of 12 Essential Marketing Analytics Tools

Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024. He says, “Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you... [...]


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