SEO is a challenging task. It requires constant exercise in terms of monitoring the search engine algorithm changes and adjusting your strategy accordingly. Entrepreneur magazine contributor Timothy Carter has answered this important question – Why Are Most SEO Campaigns Unsuccessful? Carter says, “It’s almost impossible to measure the number of companies that practice SEO (since “practicing SEO” is a vague term reliant on self-reporting), so it’s practically impossible to definitively state what percentage of companies ultimately fail when practicing SEO. Still, in my experience,... [...]
Archive for the 'Internet Marketing' Category
Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase. UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate. He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion. 1 — Friction reducers Friction reducers are probably the easiest item to implement on this list. Simply put, friction reducers do just that, they reduce friction for the user to continue... [...]
Chris Munch and Jay Cruiz are releasing The Loci Cycle today. It is a multi-faceted piece of marketing software that will aid in many marketing scenarios. For example, it’s reported over 1/3 of search results contain Google’s “Image Box” and the Image Box appears around ‘up top’ (above the fold) 75% of the time. In some cases, it’ll even look like this: That really grabs the attention of the viewer because it takes up a lot of the screen. This is the ‘secret’ to gaining major traction nowadays, If you are positioned well in the Image Box, you may not need to use paid ads, Facebook,... [...]
Search Engine Roundtable’s Barry Schwartz has published a post citing Google’s John Mueller. The post is about the impact of popular WordPress themes in Google Search. Here’s what Mueller has to say on this. [...]
Getting more and more followers on social media and converting them into customers are two different things. It is important to present an irresistible offer to achieve better conversion rate. HubSpot has published a new video ‘How To Convert Instagram Followers Into Paying Customers’ to help you convert more followers into customers. If you’re wondering how to turn your Instagram followers into loyal customers, the answer is simple. You need to optimize your page for sales. Watch and learn some of my favorite tips on how you can grow your revenue with Instagram now! HubSpot [...]
Social media platforms are here to help us expand our online reach to the most appropriate audience and make more and more sales. Search Engine Journal is hosting a webinar ‘3 Tips for Creating Paid Social Campaigns that Convert’ on Wednesday, October 27, 2021, at 2.00 pm ET. The SEJ team says, “Do you know the most effective elements of your paid social campaigns? Do you know how to identify opportunities for improvement? Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market. Register now to learn... [...]
A well-planned SEO strategy can lead your business to achieve newer heights. By selecting the right SEO tools you can make the most from your SEO efforts. There are a number of SEO tools available on the Internet. SEOSLY’s Olga Zarzeczn has published a comprehensive list of SEO tools to help you choose the right tools for your business. She says, “My goal with this article is to share with you probably the most comprehensive but yet simple list of SEO tools that are indeed worth checking out. Here are a few things to keep in mind regarding this list: Some tools fall into multiple categories... [...]
Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO. Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. Search Engine Journal is hosting a webinar ‘Keyword Research for SEO: Best Practices & Top Tips’ on Wednesday, November 3, 2021, at 2.00 pm ET. The SEJ team says, “We’ll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what... [...]
Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing. Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021. The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at Semrush Get insights on: Why Google decided... [...]
Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for. Semrush is hosting a webinar ‘Purpose-Driven Content and SEO: A Modern Strategy to Drive Organic Traffic and Conversions’ on Thursday, November 4, 2021. The Semrush team says, “Interested in generating specific ideas for building a purpose-driven content campaign for your brand? Tell us about your brand mission in the registration form below and get a chance to participate in the purpose-driven content teardown by Dale during the... [...]