SEO is an essential element for business growth. With a strong SEO strategy, you can continue to get traffic and convert it into leads. HubSpot contributor Shaun Pinney has published an article featuring 30 proven tips to improve SEO performance. He says, “We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. Improve page speed Faster-loading pages get a boost in search rankings, while slower-loading pages (even if they have similar content) end up lower on the list. Here are six tips to help boost page speed: 1.... [...]

Watch Neil Patel’s video ‘How I Grew My SEO Traffic by 300% Through Translations and Patience’ where he explains how he boosted his SEO traffic. He says, “How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it’s a whopping 14.53%. Whopping, you’re like, “That’s not that much.” There are countless examples of successful companies that have come out of regions outside of the United States. So intentionally, we don’t focus all of our traffic on one region... [...]

Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Let’s look at three of the most important aspects of email marketing for your business. 1) Data collection One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from... [...]

With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject matter experts as part of your production cycle. Ways to recover... [...]

AdvertSuite 2.0 was just released and is available for marketers who want to advertise on Facebook. Ecommerce and Facebook advertising go hand in hand, with Facebook ads being a way to drive lots of targeted, profitable traffic to your stores. The only problem is that testing your products and ad campaigns can be painstakingly slow and very costly. It’s not uncommon to spend upwards of $2,000 before you know whether a particular ad will work and will sell your product. So how do you cut down the time and cost and get to profitable ads quickly? Well, you rarely want to be the only store advertising... [...]

Retail Dive has published a new report ‘A look at the 2022 holiday season’ highlighting people’s expectations from the 2022 holiday shopping season. The RD team says, “As we move further into the 2022 holiday season, we will continue to track what retailers and shipping carriers are doing to navigate the uncertainty that looms over the holidays. INCLUDED IN THIS TRENDLINE Retailers take expensive measures to clear inventory ahead of peak season UPS peak surcharges to affect large shippers expecting strong holiday demand Mid-year checkup: What retail execs are saying... [...]

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “We will cover how to: Use intelligent insights to deliver targeted recommendations and content. Engage tactics like FOMO (fear of missing out) and... [...]

Three years ago, AdvertSuite was released. Its purpose was to help you find out what Facebook ads will be successful in your niche before you spend any money running the ads. It was so successful that over 11, 000 copies were sold. Now there is a new version, AdvertSuite 2.0, that is being released later this week. Luke Maguire, the inventor, will be rolling it out on Wednesday. Here’s a summary of what you can expect. In just 3 simple steps, AdvertSuite 2.0 allows you to instantly gather intel on every single live Facebook ad out there, all 40 million of them. Of course, no one wants information... [...]

Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing. Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’. She says, “Google uses the following stages to find and rank content: Crawling: Google uses “bots” to crawl the web and look for new or updated pages. In order for Google to find a page, the page must have links pointing to it. Generally speaking, the more links a page has to it, the easier... [...]

Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. Social prospecting is the process of using social media to research, identify, and engage prospects. It involves commenting on, sharing, and liking content from your prospects. In short, it’s a modern approach to relationship building. HubSpot contributor Erin Rodrigue has published an article featuring the best social media channels for prospecting, according to 500 sales professionals. She says, “Social selling is a long-term game that can pay off in big ways. In fact, top-performing... [...]