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Wednesday, May 18, 2022

Archive for the 'Internet Marketing' Category

DFY Suite syndicates content for rankings, traffic, sales #ad

You need search engines to send traffic to your website. Otherwise, you will miss a lot of traffic. DFY Suite persuades search engines that your site is worth their attention. Ranking your video or your website on the first page of Google will send high-quality traffic to the page you want to promote. That’s your goal. That’s what all online marketers want, but it is a challenging project since there is a lot of competition that has the same goal. There are 3 steps to ranking on page 1: 1. Keyword research to discover the best keywords to rank for. 2. Onpage Optimization to teach the... [...]

2022 Social Media Marketing Industry Report

Social Media Examiner’s Michael Stelzner has announced the ‘2022 Social Media Marketing Industry Report’. He says, “Inside this detailed 39-page report, Social Media Examiner uncovers: ✅ Most used social media platforms for B2B vs. B2C. ✅ Current and future organic social plans. ✅ Video marketing use and future plans. ✅ Social advertising use by platform. ✅ Top questions marketers want answered. These are business-building insights about the world of social media that you won’t find anywhere else. Use them to build or pivot your strategy like the pro you... [...]

Three Steps to Measure SEO ROI

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers. 1. Calculate... [...]

A 6-Step Guide to Social Media for Small Businesses [Guide]

While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness. Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow. He says, “Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged. That’s why we think every small business owner should... [...]

How to Optimize LinkedIn for More Leads [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Optimize LinkedIn for Better Connections & More Leads’ featuring Jessica Foster. Loren Baker says, “Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads.” This episode covers the following: Difference... [...]

7 Social Media Engagement Mistakes [Video]

Neil Patel has published a new video ‘7 Beginner Mistakes That Are DESTROYING Your Social Media Engagement’ highlighting some mistakes that may harm your social media marketing performance. He says, “Seven beginner mistakes that are destroying your social media engagement. Look, no matter how many followers you have, if you don’t manage to keep them engaged and entertained over time, the results are just going to get worse and worse and it’s going to be hard to recover. Engagement is one of the key factors that pretty much all social media channels use to measure and... [...]

Post Ideas for Your Instagram Marketing

Creativity remains at the heart of your marketing. Well-designed marketing campaigns can help you boost your  marketing ROI. Social Media Examiner contributor Anna Sonnenberg has shared 14 Instagram post ideas for business. She says, “In this article, you’ll discover 14 ideas you can put to work today to grow your audience and sales with Instagram. #1: Break Up Long Educational Posts With Carousels Instagram is the ideal platform for sharing information in small, easy-to-process amounts. First, think about the message you want to deliver to your audience. Maybe you want to show how you... [...]

The Key To SEO Success: Effortless Expectation Setting [Podcast]

Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons, Director of SEO at ClickFluent Consulting. Loren Baker says, “We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long plays is easier said than done –... [...]

Five Effective Tech Marketing Insights

Today, marketing starts with the selection of the right technology and platforms that help you reach the desired audience and promote your products. Entrepreneur magazine contributor Aaron Marks has shared five useful insights into tech marketing. He says, “Gartner recently released interesting an analysis on effective tech marketing. What do the findings mean for entrepreneurs and small business leaders? Here’s a look at what entrepreneurs can learn from this report. 1. Email is still king Every year, you hear plenty of people predicting the death of email. Well, email marketing continues... [...]

Generate 6 Months’ Worth of Content in 3 Days [Video]

Content generation is a creative and continuous process. Quality content creation helps you capture more visitors and grow your sales. Neil Patel has published a new video ‘Generate 6 Months’ Worth of Content in 3 Days’ to help marketers quickly generate more content. He says, “Generate six months worth of content in three days. That’s what I’m going to teach you right now. I’m probably one of the oldest content marketing players when it comes to blogging. Out of all the companies I’ve built, and I’ve grown them to being worth millions of dollars,... [...]