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Tuesday, August 3, 2021

Archive for the 'Internet Marketing' Category

Facebook Creative Guidance Navigator, Automated Ad Creation Tools, and More [Video]

Social Media Examiner has published a new video ‘Facebook Creative Guidance Navigator, Automated Ad Creation Tools, and More’ featuring Allie Bloyd. This video covers: Facebook Creative Guidance Navigator New ‘Optimize Text Per Person’ Option for Facebook Ads Facebook’s Ad Review Process Updates to Facebook Website Conversion Campaigns, Conversion Modeling, and Events. Social Media Examiner  [...]

HubSpot Highlights 10 Content Curation Tools for Marketers

Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels. HubSpot contributor Patrick Armitage has published an article highlighting 10 content curation tools for marketers. He says, “There are curation tools specifically designed to help you gather, sift through, and curate content. Here’s our list below, categorized by level of expertise. If you occasionally share a relevant post with your customers, you’re already curating content. To build this into a scalable strategy, here... [...]

Improve Your Social Media Marketing with These Courses

Social media platforms help you reach your audience and promote products and services. With a strong social media marketing strategy, you can grow your business exponentially. HubSpot contributor Kayla Carmicheal has shared a list of 10 social media marketing courses marketers should take.  She says, “In this blog post, we’ll cover some of the best social media marketing courses that are available today. 1. Social Media Certification Price: Free Platform: HubSpot Academy HubSpot’s Social Media Certification course is a robust program designed to help you attract customers and... [...]

Are You Tracking These SEO Metrics?

An effective search engine optimization strategy enables you to improve your site traffic and make more sales. To achieve desired SEO results, you need to track and improve upon certain metrics. Business 2 Community contributor George Konidis has shared a list of nine important SEO metrics you should track. He says, “When evaluating your SEO strategy’s success, there are near-endless metrics you can monitor. To help you focus on the right metrics — regardless of what your business is about — here are the top nine SEO metrics and how to track them. 1. Organic traffic Let’s start... [...]

Your Guide to Editing Instagram Posts

Your social media marketing can be fostered with the help of quality content. When it comes to Instagram marketing, your image and video content need to polish. Design Wizard’s Anne Carson has shared a guide to help you edit your Instagram posts after publishing them . She says, “In this blog, we will take you through how to change your Instagram post, as well as how to edit Instagram photos to look even better! Knowing how to edit Instagram photos can make the world of difference to your engagement, and it’s not that complicated either. 1. How to Change Your Instagram Caption After... [...]

The Advantage of Email Marketing [Podcast]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for... [...]

Copyblogger Shares 10 Easy Tips to Improve Podcast Audio Quality

Podcast publishing is a great way to reach more and more people online and promote your business and services. To attract more listeners, you need to publish quality podcasts. Copyblogger contributor Toby Lyles has shared 10 easy tips to improve podcast audio quality. She says, “How do you accomplish that? How do you improve audio quality? Here are 10 tips that will help you produce the “welcome mat” experience. 1. Value your listeners Podcasts and blogs are similar. In the same way that good website design helps attract and keep blog readers, quality audio attracts and keeps listeners... [...]

Getting Your Search Marketing Campaign Up and Running [eBook]

Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’. The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however. Consumers do not think in terms of organic and paid search listings. This landscape is changing at an unprecedented pace and this is driven by consumer behaviors and preferences. Typing a query into a desktop computer and selecting from the text-based... [...]

The Beginner’s Guide to Evergreen Content [Guide]

Quality content can help you attract more customers and close more sales. What you also need apart from content is – consistency. Digital Marketing Institute has published ‘The Beginner’s Guide to Evergreen Content’. The DMI team says, “Here are some specific tips for writing evergreen content: Choose the right keywords. We briefly mentioned already that longtail keywords may be best. Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic, so do your keyword research. Optimize for SEO. Once you have your keywords (one per... [...]

39 Email List Building Techniques

Email marketing is the process of sending commercial messages to people using email. It is one of the most used marketing tactics. To achieve email marketing success, you need a list. HubSpot contributor Andy Pitre has shared 39 simple ways to grow your email list. He says, “If you’re not working on building your email list already, or you’ve run out of ideas on how to do so, here are 39 simple ways to grow your email list. Please note that, with these methods, it’s essential to allow people to opt-in to receiving additional emails from your company, as some may not be interested. 39... [...]