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Tuesday, August 16, 2022

Archive for the 'Personalized Marketing' Category

Marketing to the Millions: Personalization at Scale [Guide]

There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations. Industry Dive has published a new guide ‘Marketing to the Millions: Personalization at Scale’. The ID team says, “For a true marketing personalization strategy, it’s not enough just to know who your customers are. You need that information to be actionable. You need it to be accessible across all customer touch points in your business. You need to be able to identify customers based on their engagement... [...]

CMO-Level Insights to Elevate Your Personalization Strategy, July 12 [Webinar]

Consumers expect personalized experiences. But despite the benefits of personalization, many brands struggle to manage the complexity of an enterprise-wide program. eMarketer is hosting a webinar ‘CMO-Level Insights to Elevate Your Personalization Strategy’ on Tuesday, July 12, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will explore how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results. Join this live discussion, made possible by BlueConic,... [...]

The 4 Stages of Personalization [White Paper]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI. Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization. About the white paper Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22%... [...]

Tips to Personalize On-Site Content

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization is the way to go. Here are six ways today’s top sites are personalizing their on-site content for more views, engagement, and conversions. 1. Dig Into Search Intent Writing for search intent is not a new concept, but it is highly misunderstood.... [...]

Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey, May 5 [Webinar]

As we know, machine learning (ML) has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities? Content Marketing Institute is hosting a webinar ‘Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey’ on Wednesday, May 5, 2021, at 2.00 pm ET. The CMI team says, “Join experts from Acquia and Bounteous to learn how marketing teams can harness the power of machine learning to activate data and scale their marketing... [...]

Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey, May 5 [Webinar]

As we know, machine learning (ML) has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities? Content Marketing Institute is hosting a webinar ‘Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey’ on Wednesday, May 5, 2021, at 2.00 pm ET. The CMI team says, “Join experts from Acquia and Bounteous to learn how marketing teams can harness the power of machine learning to activate data and scale their marketing... [...]

Path to Personalization [White Paper]

Personalization is key to achieve your marketing goals. It helps you closely connect with your prospects and customers and make them take desired actions. ClickZ has published a new white paper entitled ‘Path to Personalization’. This whitepaper will help you understand the different steps on the path to personalization: Establish your team and objectives Outline audience segments Map the customer journey Empower marketers to quickly create, distribute and iterate content Centralize and leverage third-party data sources Go beyond your website Make personalization a core business priority. Path... [...]

The Next Generation of Personalization, January 27 [Webinar]

Personalized marketing enables you to extend your reach and grow your online sales. It is at the heart of everything marketers do. eMarketer is hosting a webinar ‘The Next Generation of Personalization’ on Wednesday, January 27, 2021 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital’s Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally... [...]

What’s in your Marketing Toolkit?, November 17 [Webinar]

Smart Company is hosting a webinar ‘What’s in your Marketing Toolkit?’ on Tuesday, November 17 at 2:00 pm AEST. The Smart Company team says, “We’ll be diving into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking to finesse their marketing blueprint would be. You’ll hear from: Fiona Killackey, business, brand and marketing consultant at My Daily Business Coach; Michelle Akhidenor, CEO and founder of specialist podcast production agency The Peers... [...]

Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War, November 10 [Webinar]

eMarketer is hosting a webinar ‘Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War’ on Tuesday, November 10 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of product, general manager, Amperity DataGrid at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape. Join... [...]