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Friday, November 25, 2022

Archive for the 'Personalized Marketing' Category

Future of Marketing: Why Personalization Matters [Report]

ClickZ has published a new report ‘Future of Marketing: Why Personalization Matters’ explaining how personalization adds value to marketing. The ClickZ team says, “Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. This report outlines whether or not marketing teams realise the full potential of personalized marketing, and where they face challenges in terms of resources and budgets. The report also sheds light on... [...]

Reminder- The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization, November 15 [Webinar]

This is a reminder for an Adweek webinar to be held on November 15, 2022.  Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to quickly and easily engage consumers to ignite scalable personalization that drives revenue with Jonathan Ricard, chief strategy officer and GM, agency at Resonate. You’ll find out: How to win over influenced consumers Methods to court activist consumers The best ways to reach overwhelmed... [...]

The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization, November 15 [Webinar]

As consumers face a changing economy, access to rich, real-time, reliable consumer intelligence is more critical than ever for marketers. Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to quickly and easily engage consumers to ignite scalable personalization that drives revenue with Jonathan Ricard, chief strategy officer and GM, agency at Resonate. You’ll find out: How to win over influenced consumers Methods... [...]

Using customer data as a fuel for personalization, August 30 [Webinar]

You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022. The VWO team says, “Which data are you going to use to ensure that engagement and conversion KPIs are actually achieved? How do you collect this data on a recurring basis? How do you keep it updated and how do you then personalize across both online and offline channels? Key Takeaways How personalization really works How to build... [...]

Personalization: The CRO Recipe for Next Generation Websites, August 29 [Webinar]

The evolution of CRO has been incredible, and the next generation of websites is on the horizon. Personalization is the art of utilizing what you know about your customers to educate them on your product when they’re in a conversion mindset. VWO is hosting a webinar ‘Personalization: The CRO Recipe for Next Generation Websites’ on Monday, August 29, 2022. Key takeaways from the webinar Power of Smart Pages & future of next generation websites Right recipe of CRO tools that drive performance Experiences tailormade for 1000s of searches Exciting evolution of CRO Personalization:... [...]

Personalization: The CRO Recipe for Next Generation Websites, August 29 [Webinar]

The evolution of CRO has been incredible, and the next generation of websites is on the horizon. Personalization is the art of utilizing what you know about your customers to educate them on your product when they’re in a conversion mindset. VWO is hosting a webinar ‘Personalization: The CRO Recipe for Next Generation Websites’ on Monday, August 29, 2022. Key takeaways from the webinar Power of Smart Pages & future of next generation websites Right recipe of CRO tools that drive performance Experiences tailormade for 1000s of searches Exciting evolution of CRO Personalization:... [...]

Using customer data as a fuel for personalization, August 30 [Webinar]

You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022. The VWO team says, “Which data are you going to use to ensure that engagement and conversion KPIs are actually achieved? How do you collect this data on a recurring basis? How do you keep it updated and how do you then personalize across both online and offline channels? Key Takeaways How personalization really works How to build... [...]

Marketing to the Millions: Personalization at Scale [Guide]

There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations. Industry Dive has published a new guide ‘Marketing to the Millions: Personalization at Scale’. The ID team says, “For a true marketing personalization strategy, it’s not enough just to know who your customers are. You need that information to be actionable. You need it to be accessible across all customer touch points in your business. You need to be able to identify customers based on their engagement... [...]

CMO-Level Insights to Elevate Your Personalization Strategy, July 12 [Webinar]

Consumers expect personalized experiences. But despite the benefits of personalization, many brands struggle to manage the complexity of an enterprise-wide program. eMarketer is hosting a webinar ‘CMO-Level Insights to Elevate Your Personalization Strategy’ on Tuesday, July 12, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will explore how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results. Join this live discussion, made possible by BlueConic,... [...]

The 4 Stages of Personalization [White Paper]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI. Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization. About the white paper Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22%... [...]