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Friday, April 23, 2021

Archive for the 'Personalized Marketing' Category

Tips to Personalize On-Site Content

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization is the way to go. Here are six ways today’s top sites are personalizing their on-site content for more views, engagement, and conversions. 1. Dig Into Search Intent Writing for search intent is not a new concept, but it is highly misunderstood. Search... [...]

Path to Personalization [White Paper]

Personalization is key to achieve your marketing goals. It helps you closely connect with your prospects and customers and make them take desired actions. ClickZ has published a new white paper entitled ‘Path to Personalization’. This whitepaper will help you understand the different steps on the path to personalization: Establish your team and objectives Outline audience segments Map the customer journey Empower marketers to quickly create, distribute and iterate content Centralize and leverage third-party data sources Go beyond your website Make personalization a core business priority. Path... [...]

The Next Generation of Personalization, January 27 [Webinar]

Personalized marketing enables you to extend your reach and grow your online sales. It is at the heart of everything marketers do. eMarketer is hosting a webinar ‘The Next Generation of Personalization’ on Wednesday, January 27, 2021 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital’s Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally... [...]

What’s in your Marketing Toolkit?, November 17 [Webinar]

Smart Company is hosting a webinar ‘What’s in your Marketing Toolkit?’ on Tuesday, November 17 at 2:00 pm AEST. The Smart Company team says, “We’ll be diving into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking to finesse their marketing blueprint would be. You’ll hear from: Fiona Killackey, business, brand and marketing consultant at My Daily Business Coach; Michelle Akhidenor, CEO and founder of specialist podcast production agency The Peers Project; and... [...]

Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War, November 10 [Webinar]

eMarketer is hosting a webinar ‘Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War’ on Tuesday, November 10 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of product, general manager, Amperity DataGrid at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape. Join this webinar... [...]

How to Improve Personalization across All Channels

Personalization is the key to moving closer to your prospects and customers. It allows you to persuade them to take the desired action. Econsultancy contributor Shana Pilewski has shared three useful strategies to improve your company’s personalization across all the marketing channels. Pilewski says, “In today’s hybrid digital/brick-and-mortar landscape, touchpoints can exist across multiple channels and channels can provide multiple touchpoints. Effectively engaging customers in this climate requires brands to perfect each interaction. Here’s a look at three strategies for doing... [...]

‘Drive Trust on Social Media With AI: Build a More Human Connection’ Webinar August 27 [Webinar]

Social media platforms have gained great importance when it comes to marketing and promotions. With the availability of chatbots, social media marketing has become more efficient. Adweek is hosting a webinar ‘Drive Trust on Social Media With AI: Build a More Human Connection’ on Thursday, August 27, 2020 at 1.pm EDT. The Adweek team says, “Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone... [...]

‘Drive Trust on Social Media With AI: Build a More Human Connection’ Webinar August 27 [Webinar]

Social media platforms have gained great importance when it comes to marketing and promotions. With the availability of chatbots, social media marketing has become more efficient. Adweek is hosting a webinar ‘Drive Trust on Social Media With AI: Build a More Human Connection’ on Thursday, August 27, 2020 at 1.pm EDT. The Adweek team says, “Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone... [...]

‘Trust, Consent, and Personalization in the Modern Privacy Era’ Webinar August 12 [Webinar]

OneTrust is hosting a webinar ‘A Marketers Guide: Trust, Consent, and Personalization in the Modern Privacy Era’ on Wednesday, August 12, 2020. The OneTrust team says, “A privacy-first, customer-centric strategy is integral to building trust with your audience. With so many privacy laws and regulations to navigate – plus other changes in the ecosystem – marketers need to re-evaluate how they engage with their audience. In this session, we’ll cover what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust... [...]

Four-Step Guide to Creating a Personalization Strategy

Personalization in marketing helps you to reach out your target audience and persuade them to take an action. With right personalization strategy, you can enhance your marketing performance. Content Marketing Institute contributor Ann Gynn has shared a four-step guide to help you create a simple personalization strategy for your marketing. Gynn says, “Vishal Khanna, vice president of marketing and communications at HealthPrize Technologies, says the go or no-go decision for personalizing content should boil down to a single question: Is personalization integral to achieving success? If it... [...]