Online marketing expert Cyril Gupta is releasing new YouTube marketing software today.This software is novel; you haven’t seen anything like it before. It has been well thought out; the automation it provides is seamless. It could possibly be a game changer for you if you use YouTube in your marketing.Creating niche-related playlists that you publish to YouTube can raise the visibility of your own videos if you do it right.Gupta’s new YouTube Playlist Manager is a brand new application that helps you do playlist marketing on YouTube and do it easily. It gets you fresh traffic from... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly’.The MOZ team says, “Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect... [...]

HubSpot has published a report on state of video marketing in 2018. The report states that 81% of businesses use video as a marketing tool.99% of businesses who already use video, plan to continue using it in 2018. And 65% businesses that did not use a video marketing strategy in 2016, are going to include this year.Adam Hayes says, “Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:97% of marketers say video has helped increase user understanding of their product or service.76% say it helped them increase sales.47% say... [...]

To help marketers do a self-assessment of their strengths and weaknesses in terms of their marketing performance, Econsultancy has shared ten questions.Answering these ten questions you will be able to find out where you need to improve for meeting your marketing goals this year.Ben Davis says, “I’m calling it – the time for future-gazing articles is over. At time of writing it’s already the end of January. If you’re still preparing for 2018 then you must have had a heavy New Year’s Eve.Nevertheless, I thought it worthwhile to look over some of the prediction... [...]

If you’re a consultant assisting local businesses with their online marketing, here is some content you can resell to your clients, Local Landing Page Pack vol.2.Local businesses need an online presence. They know print ads aren’t enough in our current society and are investing a lot in PPC advertising of their websites, but many are doing this without understanding the value of a customer contact link.As a result, most of the time the links they paid for just send people to a poorly-designed homepage, a service page or even an about us page.By doing this, they don’t collect any... [...]

Email marketing is seeing a great jump in the Return on Investment in last couple of years. Marketers earn $44 against each dollar spent on email campaigns.To help marketers discover more ways to enhance their success in email marketing, Econsultancy columnist Ben Davis has shared answers to five prominent email marketing questions.Davis says, “The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation.We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry... [...]

Podcasting is one of the most useful ways to promote your business and products at lower cost. There have been several platforms available that make it easy for anyone to create and share podcasts.Econsultancy columnist Nikki Gilliland has shares five strategies marketers can adopt to come out with an effective podcast strategy.Gilliland says, “Last year, it was predicted that ad revenue was to top $220m – up 85% from 2016.We’re previously talked about the benefits for brands on the blog, as well as heard from one of the biggest podcast networks in the UK. But what about when... [...]

Copyblogger team has shared a free ebook titled ‘Smart SEO Steps’ from StudioPress. This ebook teaches ways to help build better search visibility.Brian Gardner says, “There is no silver bullet when it comes to search engine optimization — no single plugin that does everything you need, no automated bot that makes it perfect.To succeed in search engine optimization (or SEO for short), you will need to use a lot of lead bullets to hit the target and have your site properly listed on search results.The good news is that the following guidance will get you started, so visitors can... [...]

With the availability of new technologies to access web from, we are expected to continue innovating in terms fo designing the dynamic and user-friendly sites. HubSpot columnist Karla Cook has highlighted 15 web design trends to watch in 2018.Cook says, “The landscape of web design is constantly evolving.Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.To help you prepare for wherever the web design tide takes us in 2018, we’ve put together a list of 15 trends... [...]

Digital Marketing Depot is hosting a webinar on ‘The 5 Big Disruptions to Marketing in 2018’ on Thursday, February 8 at 1.00 pm EST. The webinar will focus on the disruptions affecting today’s marketers.The DMD team says, “During this webinar, we’ll dive into the following areas:Marketing’s cross-organizational role in governing customer experienceDistributing innovation with “citizen” developers, analysts, and integratorsMarketing operations and technology management in a “post-platform” worldRisks of “vertical competition”... [...]