According to Statista, 85% of US Internet users watch online video content on their devices. A HubSpot study revealed that 54% of consumers want to see more video content from a brand or business they support. Useof video in your marketing enables you to connect with your audience and persuade them to make a purchase. By creating […]
YouTube Live has more than 2 billion active monthly users. If you are already using YouTube to boost your marketing efforts, you can move a step further and start using YouTube Live for reaching more people online. Social Media Examiner Michael Stelzner has published a video on ‘How to Get Started With YouTube Live Streaming’ featuring Nick […]
We know that its a great idea to publish our ads on Facebook and YouTube as both networks offer a wide reach for promotion of our products. But how much better it could be if we could advertise on both the platforms with single campaign? Social Media Examiner’s Travis Chambers has published a new video […]
YouTube video keyword research helps you to find words and phrases that people use to search for video content online. By using the keywords that match with your products and services you can improve your video views. SEM Rush team has published a video on how to conduct keyword research on YouTube featuring Itamar Blauer. Blauer says, […]
Mark Bishop just released new software as a service for getting you good, productive rankings in Google and YouTube. He calls it VS Evolution. In just 5 simple steps, you can find SEO phrases that have low competition, but are trending, for your niche. 1. Type in the root keyword. The system looks up relevant […]
Video is an important tool which can accelerate your brand popularity. At every level of your business journey you can deploy YouTube content to achieve better sales. The Content Marketing Institute team is hosting a webinar on ‘How to develop a loyal YouTube audience’ on Wednesday, August 7, 2019 at 2.00 pm EDT. The CMI […]
The Google Analytics platform is immensely helpful in interpreting the effectiveness of your websites and the campaigns that you run to promote your products and services. The Social Media Examiner contributor Chris Mercer has shared a step-by-step guide to help you use Google Analytics to analyze and assess the effectiveness of your YouTube marketing. On […]
Since the first of June, we have been telling you about TubeTarget, a new SaaS service from Cyril Gupta. If you have only had so-so results with your ad campaigns, you might want to look at Gupta’s new tool. It is aimed specifically at smart ad placement on YouTube. It lets you find popular YouTube […]
The Marketing Land contributor Joe Martinez has answered five questions related to the YouTube advertising. Read the answers to improve your advertising efforts. Martinez says, “I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive […]
YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying. The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs. How do you find likely buyers in your niche? They are the […]