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Tuesday, January 19, 2021

Archive for the 'Internet Marketing Podcasts' Category

Spotify Podcasts to Grow Your Business

Learning is the best way to grow your business. With the advent of the Internet, we have manifold sources to gain knowledge and information. By listening to podcasts, you can learn about different facets of growing your business. Entrepreneur magazine contributor Deep Patel has shared 11 unique Spotify podcasts for entrepreneurs. He says, “If you’re an entrepreneur looking for some new audio offerings, here are 11 of the most unique and interesting Spotify podcasts for anyone wanting to expand their listening library. 1. Reply All This long-running series began as an exploration of the... [...]

10 Ways to Achieve Success in Podcasting

Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services. Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success. He says, “As you’re searching for just the right microphone, though, there are 10 “commandments” that will help you set up your podcast for success. 1. Thou shall not do it for the money At least not directly. According to Castos, not only do most podcasts not make any money, but most of them also actually end up costing money... [...]

What Marketers Can Learn from the Evolution of Podcasts [Podcast]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer. Listen to this episode to learn: Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor. Why podcasts have succeeded as a content form, according to Jay. Stand-out guests and moments from the show’s history. The four major trends emerging in podcasting right now. Why the “TV season” approach to content creation is taking off at this point in the evolution of podcasts. What’s next for Randy, Anna, and... [...]

Two Tips to Increase Your Podcast ROI

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]

Copyblogger Shares Podcast Topics Listeners Love

Podcasting is one of the best ways to grow your online reach and establish authority. It also helps you to promote your products and services. Copyblogger contributor Tim Stoddart has published an article highlighting the podcast topics that listeners love. He says, “If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field. Fortunately, these podcast topics will enable you to leverage other authoritative sources and grow your own voice. Teardowns Everybody likes to get a behind-the-scenes view... [...]

Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses [Podcast]

Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’. Listen to this podcast and learn: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and cons of recent online privacy and email marketing practices A primer in writing great content for localized services And why good SEO is a combo of common sense and answering people’s questions. Consent-Based Email, Economic Trends for Ecommerce,... [...]

Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium [Podcast]

Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium’. Listen to this podcast and learn: Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitors’ feathers) Shopify’s plans to take on Amazon How to build resiliency on the path to success Why the journey is the destination And the right way to use Medium to drive traffic. Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium Copyblogger  [...]

What It Takes to Run a Podcast with Marketing O’Clock [Podcast]

Successful podcast creation and publishing requires mastering many things. The content you share in your podcast to the way your podcast reaches the target audience, you need to chart out a strong plan. Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘What It Takes to Run a Podcast with Marketing O’Clock’. Csutoras says, “For episode 202 of The Search Engine Journal Show, I had the opportunity to chat with the hosts of Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North under the SEJNetwork. Every... [...]

Tony Wright on the Danger of Absolutes in Marketing [Podcast]

Search Engine Journal contributor Danny Goodwin has published a new podcast on ‘Danger of Absolutes in Marketing’ featuring Tony Wright. In this podcast Wright also answers some important SEO questions. Goodwin says, “Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.” One look at his bio and you’ll know he deserves to be called that and more. He has been in the digital marketing industry for 21 years with previous experience in journalism, public relations,... [...]

Start Your Podcast Advertising Journey with These Platforms

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising. To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising. Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]