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Sunday, July 5, 2020

Archive for the 'Internet Marketing Podcasts' Category

Tony Wright on the Danger of Absolutes in Marketing [Podcast]

Search Engine Journal contributor Danny Goodwin has published a new podcast on ‘Danger of Absolutes in Marketing’ featuring Tony Wright. In this podcast Wright also answers some important SEO questions. Goodwin says, “Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.”One look at his bio and you’ll know he deserves to be called that and more.He has been in the digital marketing industry for 21 years with previous experience in journalism, public relations,... [...]

Start Your Podcast Advertising Journey with These Platforms

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising.To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising.Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]

Everything You Need to Know about Podcast Advertising Formats

Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services. Portent contributor Travis McKnight has published an article highlighting different podcast ad formats. McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand, part of the seven-step process is choosing what podcast ad format best complements your goals.Podcast Ad Types: Live Ad vs. Pre-Produced AdHow much control do you want over how your product, service, or company is described? This is the first question you’ll... [...]

5-Step Guide to Starting a Podcast Series

Approximately 51% of US Internet users listen to podcasts. A Podcast Insights study states that the podcast listeners are loyal, affluent and educated. So if you wish to target a group of people who should have the above three traits, podcast marketing is right for you.WNIP contributor Charlotte Ricca has shared a five-step guide to help you start podcasting.Ricca says, “There are a number of simple steps you can take to ensure your podcast is from an audio perspective as professional as it could be.1. Invest in a digital recorderYour computer can act as a recording device for your... [...]

How and why you should start podcasting [guide]

The SEMrush contributors Matt Siltala and Dave Rohrer have published a new podcasting beginners guide called ‘How and why you should start podcasting’.This guide covers the importance and advantages of podcasting for developing your business online. Siltala says, “Hi, my name is Matt Siltala, and I HATE writing. As I sit here and begin this guide I can’t help but feel a little weird as I am not a blogger or “guide writer”; I hate writing (we even talked about how much we hate it here). It was the fact that so many people have spoken to me about... [...]

Five Keys to High-Performing Marketing Organizations [Podcast]

The MarketingSherpa contributor Kerry O’Shea Gorgone has published a new podcast episode titled ‘Five Keys to High-Performing Marketing Organizations’ featuring Salesforce’s Mathew Sweezey.Gorgone says, “Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the future of marketing, and he has worked with the likes of NATO, MIT, NASCAR, Verizon, and Dell. He’s also the author of Marketing Automation for Dummies. His forthcoming book is Context Revolution, due out in 2019. I invited Mathew to Marketing... [...]

Doing Things the Inbound Way [Podcast]

The Impact contributor Stephanie Baiocchi has published a new podcast episode titled ‘Doing Things the Inbound Way’.Listen to this podcast and learn how to start with inbound marketing. Baiocchi says, “On this episode of The IMPACT Show, Nick and I discussed spending a little time to save a lot of time, event marketing in an inbound way, and more. We’re joined by special guest Jen Barrell and we shout out to Elite member Christine Olley!As we kicked off season three of the show we began publishing the video of the episodes to IMPACT Elite. If... [...]

SEO in the Lab: A conversation with Frédéric Dubut from Bing [Podcast]

The Merkle Inc. team has published a new podcast episode titled ‘SEO in the Lab: A conversation with Frédéric Dubut from Bing’.Listen to this podcast to learn about machine learning, ecommerce improvement and more. The podcast covers the following:Why the relationship with the search communityHow can webmasters help Bing (remember Bing!)Why is the community focused on JavaScript?What should SEOs know relating to machine learning?Bing’s approach on dealing with spamImportance of high quality results (especially top results)Search and SEO community relationshipWhat makes... [...]

How to Approach Content Creation for SEO [Podcast]

The Search Engine Journal team has published a new podcast episode ‘How to Approach Content Creation for SEO’ featuring Viola Eva, Founder and SEO Strategist at Flow SEO.Listen to this podcast and learn a three-step framework for creating a sustainable content strategy for search engine optimization.Brent Csutoras says, “In this episode of Search Engine Nerds, I had the opportunity to interview Viola Eva, Founder and SEO Strategist at Flow SEO, on how to approach content creation from an SEO standpoint today.Eva discussed a three-step framework for creating a sustainable... [...]

Why Social Media Customer Service Is Changing [Podcast]

The Convince & Convert team has published a new podcast episode ‘Why Social Media Customer Service Is Changing and What You Need to Do Next’. This episode is hosted by Jay Baer, Convince & Convert and Adam Brown, Salesforce.The Convince & Convert team says, “In this episode, Nicole walks us through the user behaviors contributing to these trends and advice for riding the wave of shifting customer expectations. She also shares examples from the ICUC playbook, including stand-out moments of above-and-beyond social care.In This EpisodeHow the arena for customer... [...]