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Monday, June 27, 2022

Archive for the 'LinkedIn Marketing' Category

LinkedIn Riches: market your products & services on LinkedIn #ad

® LinkedIn has grown in importance to marketers over the years. That’s while some other platforms once considered critical to marketing success have diminished in importance. Why? Probably because LinkedIn is focused on business relationships. Most others are predominantly used for personal interests. Ads may work, but they are a disruption to a person’s primary reason for being there. But there are no cute cat videos on LinkedIn. People are there to improve their business success.   If you want to know how to use LinkedIn for business, sales and marketing, you might... [...]

Networking on LinkedIn | Getting Responses and Generating Leads [Video]

HubSpot has published a new video ‘Networking on LinkedIn | Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn. The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send, and explaining the best ways to grow your LinkedIn network to get the sort of responses that can lead to your next job or new clients.” HubSpot  [...]

Your Guide to Starting a LinkedIn Newsletter

You can use LinkedIn newsletters to post a series of articles on the social media platform. LinkedIn newsletters can be scheduled on a daily, weekly, biweekly, or monthly basis. Social Media Examiner contributor Anna Sonnenberg has published an in-depth article on starting a LinkedIn newsletter with your company page. She says, “To set up a newsletter, go to the page where you plan to publish. At the top of the page, you’ll see the post composer. Under the Start a Post prompt, click the Write Article button. Alternatively, you can start from the main LinkedIn home page. Click the Write... [...]

How to Optimize LinkedIn for More Leads [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Optimize LinkedIn for Better Connections & More Leads’ featuring Jessica Foster. Loren Baker says, “Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads.” This episode covers the following: Difference... [...]

Four Ways to Achieve Better Results from LinkedIn Newsletters

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters. She says, “I turned to brands and agencies who use the LinkedIn newsletter, one of the people who worked on the newsletter feature, and LinkedIn’s published guidance. Connect through conversations and ideas The LinkedIn newsletter capability... [...]

Tips to Grow Your LinkedIn Network [Video]

By creating your presence on LinkedIn, you can reach the professionals working in your domain. This network can be very well be utilized for your product marketing. Social Media Examiner has published a new video ‘How to Grow Your LinkedIn Network’ to help you grow your LinkedIn network. The SME team says, “Do you use LinkedIn to prospect? Are you looking for a proven way to build a network of quality connections? In this video, LinkedIn expert Mandy McEwen walks you through a step-by-step strategy to cut through the noise and ensure that your requests are accepted. You’ll discover... [...]

How to Use LinkedIn Newsletters [Video]

By publishing LinkedIn newsletters, you can stay close to your contacts and promote your products and services. Social Media Examiner has published a new video ‘How to Use LinkedIn Newsletters: A Guide for Marketers’ to help you understand and utilize the LinkedIn newsletters. The SME team says, “Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? Learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert.” Social... [...]

HubSpot Shares Nine Ways to Find New Prospects on LinkedIn

Social media gives you the power to reach millions of people. What you need is the right targeting technique. HubSpot contributor Emma Brudner has shared nine little-known ways to help you find new prospects on LinkedIn. She says, “For most salespeople, social selling on LinkedIn is a way of life. They use a variety of linked prospecting techniques, like looking up their prospects’ profiles before calling or emailing, keeping close tabs on what potential customers post in groups, and keeping their own profiles in tip-top shape. Reps also know how to search for prospects and narrow results... [...]

Everything You Need to Know about LinkedIn Sales Navigator

LinkedIn Sales Navigator is a set of subscription-based offerings from LinkedIn. The offerings are designed to help sales professionals identify prospects, receive alerts on prospects’ activities on LinkedIn, and request introductions to prospects through shared connections. Social Media Examiner has published a new video ‘Is LinkedIn Sales Navigator Right For You?’ to help you rightly use this service. The SME team says, “Want to start using LinkedIn for lead prospecting? Wondering if investing in Sales Navigator makes sense for you? In this video, LinkedIn expert Mandy... [...]

10 Tips to Increase LinkedIn Leads and Conversions

A strong LinkedIn marketing strategy can help you drive more leads across both your organic and paid efforts. Social Media Examiner contributor Anna Sonenberg has shared 10 tips to help you get more LinkedIn leads and conversions. She says, “Want more quality leads on LinkedIn? Wondering what to do to convert more followers? #1: Add a Customized Call-to-Action Button to Your LinkedIn Company Page LinkedIn offers a long list of options for generating leads using your personal profile. For example, you can connect directly with prospects or send InMail messages to expand your network. To provide... [...]