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Monday, January 24, 2022

Archive for the 'LinkedIn Marketing' Category

Four Ways to Achieve Better Results from LinkedIn Newsletters

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters. She says, “I turned to brands and agencies who use the LinkedIn newsletter, one of the people who worked on the newsletter feature, and LinkedIn’s published guidance. Connect through conversations and ideas The LinkedIn newsletter capability... [...]

HubSpot Shares Nine Ways to Find New Prospects on LinkedIn

Social media gives you the power to reach millions of people. What you need is the right targeting technique. HubSpot contributor Emma Brudner has shared nine little-known ways to help you find new prospects on LinkedIn. She says, “For most salespeople, social selling on LinkedIn is a way of life. They use a variety of linked prospecting techniques, like looking up their prospects’ profiles before calling or emailing, keeping close tabs on what potential customers post in groups, and keeping their own profiles in tip-top shape. Reps also know how to search for prospects and narrow results... [...]

LinkedIn Retargeting Explained

LinkedIn’s company page retargeting allows you to create an audience based on members who have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your page. HubSpot contributor Sheryl Green has published a comprehensive article on LinkedIn Retargeting. She says, “Also known as remarketing ads, LinkedIn retargeting ads allow you to reach LinkedIn users who may have previously interacted with your brand in some way (so they have some level of interest), yet they haven’t purchased from you. How to Retarget on LinkedIn Retargeting through LinkedIn... [...]

How to Improve Your LinkedIn Reach and Engagement [Video]

LinkedIn offers an unparalleled opportunity to reach professionals from your own niche. With the right strategies, you can continue to achieve the best results from your LinkedIn marketing efforts. Social Media Examiner has published a new video ‘How to Improve Your LinkedIn Reach and Engagement’ highlighting some useful tips to improve your LinkedIn reach. The SME team says, “Is your LinkedIn content not seeing much traction? Wondering how to boost your reach and engagement? In this video, LinkedIn expert Mandy McEwen breaks down how to transform your content reach on LinkedIn.... [...]

Blogging Wizard Shares 36 LinkedIn Statistics, Facts, And Trends

LinkedIn is one of the best networks to generate leads from among business professionals. LinkedIn offers very personal ways of identifying potential leads, engaging them, and turning them into customers. Blogging Wizard contributor Nicola Bleu has shared 36 latest LinkedIn statistics, facts, and trends. She says, “In this article, we’ll take a look at the latest LinkedIn statistics. How many people use LinkedIn? Who uses LinkedIn? Why should you use this platform? We’re answering all these questions and more. Ready? Let’s get started: LinkedIn usage statistics LinkedIn is known as... [...]

LinkedIn Algorithm Explained [Video]

Linkedin measures dozens of factors to predict how relevant your content will be to your audience, and they rank it accordingly. To help you better understand the LinkedIn algorithm, Social Media Examiner has published a new video titled ‘LinkedIn Algorithm Explained’. Social Media Examiner  [...]

How to Get More LinkedIn Leads [Video]

Social Media Examiner has published a new video ‘How to Get More LinkedIn Leads: An Organic Strategy That Works’ to help you make the most of your LinkedIn marketing efforts. The SME says, “Want to generate more leads on LinkedIn with organic content? Not sure how to do it without scaring your prospects away? In this video, LinkedIn expert Mandy McEwen walks you through how to use LinkedIn to turn complete strangers into high-quality prospects—without being salesy. Discover three powerful strategies that leverage your content, boost thought leadership, and encourage engagement... [...]

LinkedIn Content Strategy: Post Ideas for Growth [Video]

By publishing your content and advertising on LinkedIn, you can expand your business among specific communities. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ to help you craft your own LinkedIn content strategy. The SME team says, “Need a better strategy for your LinkedIn posts? Wondering what type of content will help you grow? In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn. Discover three content categories and 12 content types to include in your... [...]

Your Guide To LinkedIn Prospecting Messages

LinkedIn is a great platform to connect with professionals from your own domain. It helps you to increase your knowledge and grow your business. HubSpot’s Emma Brudner has published a useful article on writing LinkedIn prospecting messages. She says, “LinkedIn provides access to an ocean of prospects and some valuable insight into what makes them tick — but connecting with them is a struggle in itself. Prospecting on the network is every bit as tricky as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message. To... [...]

Eight Tips to Optimize LinkedIn Company Page

With LinkedIn Pages, you can find your place in the world’s professional community. They help you drive brand awareness & quality engagement with professional audiences. Social Media Examiner contributor Anna Sonnenberg has shared eight useful tips to help you optimize your LinkedIn company pages. She says, “Is your LinkedIn company page ready for dark mode? Are there other features you should consider adding to make the most of LinkedIn? In this article, you’ll discover how to update your LinkedIn company page and content to maximize professional networking and lead generation capabilities... [...]