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Friday, December 2, 2022

Archive for the 'LinkedIn Marketing' Category

Guide to using LinkedIn matched audiences

Matched Audiences focuses on building individual target groups based on various metrics. The data can additionally be shared across your company’s ads accounts while the monitoring features allow you to easily view the current status of each audience. Search Engine Land contributor Tim Jensen has published a new article on how to get started with LinkedIn matched audiences. Jensen says, “This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns. Types of matched audiences LinkedIn allows for a variety... [...]

HubSpot’s 37 LinkedIn Social Selling Statistics

Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers. HubSpot contributor Lestraundra Alfred has published an article featuring 37 LinkedIn social selling statistics. She says, “When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the... [...]

LinkedIn Updates: Visual Content Tools, Search & Discovery Updates [Video]

Social Media Examiner has published a new video ‘LinkedIn Updates: Visual Content Tools, Search & Discovery Updates, and More’ highlighting the most recent LinkedIn updates. The SME team says, “Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Judi Fox.” Social Media Examiner  [...]

How to Master LinkedIn Sales Navigator to Smash Your Sales Goals [Video]

LinkedIn has created greater possibilities for marketers to reach out to professionals who belong to their niche. HubSpot has published a new video ‘How to Master LinkedIn Sales Navigator to Smash Your Sales Goals’ to help marketers use LinkedIn sales navigator. The HubSpot team says, “Sales Navigator taps into LinkedIn’s massive database of potential prospects, and lets you search, sort, and sell directly on the platform. These tips will help your whole team optimize the process to keep your sales funnel full of qualified leads!” HubSpot  [...]

LinkedIn Content Strategy: Post Ideas for Growth [Video]

LinkedIn is one of the most preferred social media platforms by marketers to reach a professional set of people. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ explaining a LinkedIn content strategy for better results. The SME team says, “In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn. Discover three content categories and 12 content types to include in your LinkedIn content strategy and how to optimize your content for best performance. Plus, get... [...]

Eight Tips for Using LinkedIn Campaign Manager

The LinkedIn Campaign Manager prompts you to choose a campaign objective with one of three core objectives mirroring the sales funnel. Social Media Examiner contributor Anna Sonnenberg has published an article sharing eight tips to help you efficiently use LinkedIn Campaign Manager. She says, “In this article, you’ll learn how to use eight useful LinkedIn Campaign Manager features including the Reach and Frequency Forecasting tool. #1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager In 2022 Q2, LinkedIn rolled out a forecasting tool for Campaign Manager, with... [...]

Networking on LinkedIn [Video]

HubSpot has published a new video ‘Networking on LinkedIn – Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn. The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send, and explaining the best ways to grow your LinkedIn network to get the sort of responses that can lead to your next job or new clients.” HubSpot  [...]

LinkedIn Riches: market your products & services on LinkedIn #ad

® LinkedIn has grown in importance to marketers over the years. That’s while some other platforms once considered critical to marketing success have diminished in importance. Why? Probably because LinkedIn is focused on business relationships. Most others are predominantly used for personal interests. Ads may work, but they are a disruption to a person’s primary reason for being there. But there are no cute cat videos on LinkedIn. People are there to improve their business success.   If you want to know how to use LinkedIn for business, sales and marketing, you might... [...]

Networking on LinkedIn | Getting Responses and Generating Leads [Video]

HubSpot has published a new video ‘Networking on LinkedIn | Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn. The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send, and explaining the best ways to grow your LinkedIn network to get the sort of responses that can lead to your next job or new clients.” HubSpot  [...]

Your Guide to Starting a LinkedIn Newsletter

You can use LinkedIn newsletters to post a series of articles on the social media platform. LinkedIn newsletters can be scheduled on a daily, weekly, biweekly, or monthly basis. Social Media Examiner contributor Anna Sonnenberg has published an in-depth article on starting a LinkedIn newsletter with your company page. She says, “To set up a newsletter, go to the page where you plan to publish. At the top of the page, you’ll see the post composer. Under the Start a Post prompt, click the Write Article button. Alternatively, you can start from the main LinkedIn home page. Click the Write... [...]