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Sunday, September 20, 2020

Archive for the 'Facebook marketing' Category

Facebook Desktop Changes: What Marketers Need to Know [Podcast]

Social Media Examiner’s latest podcast episode ‘Facebook Desktop Changes: What Marketers Need to Know’ highlights some important changes that have been made into the Facebook Desktop.The SME team says, “We explore how marketers should change their tactics to better work with Facebook’s new desktop layout and Shops Tab on mobile with special guest Fallon Zoe”.Facebook Desktop Changes: What Marketers Need to KnowSocial Media Examiner [...]

Four Steps to Plan Your Facebook Ad Campaigns

Facebook advertising enables you to reach a wide social media audience online and promote your products and services. Facebook advertising campaigns can be a key driver to generate more revenue during the holiday season.Social Media Examiner’s Laura Moore has shared a four-step guide to help you plan and create Facebook ad campaigns for the holidays.Moore says, “Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed?In this article, you’ll discover five key steps to get the best results... [...]

HubSpot’s 8-Step Guide to Advertising on Facebook

Facebook advertising can help you to enhance your online reach and make more sales. Well-designed Facebook ads can grow your advertising ROI.HubSpot contributor  Carly Stec has published an eight-step guide to advertising on Facebook.She says, “Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:Campaigns. The campaign houses all of your assets.Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.Ads. Your actual ads live within your ad sets.... [...]

Facebook Branded Content for Groups [Podcast]

Social Media Examiner has published a new podcast episode ‘Facebook Branded Content for Groups’.The SME team says, “We explore Facebook Sponsored Post options for Groups, Lead Gen forms rolling out to YouTube, and new Twitter features”.Facebook Branded Content for GroupsSocial Media Examiner [...]

Your Guide to Setting Up Facebook Shops

Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free.Social Media Examiner’s Mari Smith has shared some useful tips to help you set up your own Facebook shops.Smith says, “If you already have a shop on Facebook or Instagram, your shop will automatically update to the new Facebook Shops. You’ll get a notification or an email or both from Facebook.If you don’t already have a shop, read on to learn how to set one up for your business.#1: Decide If a Facebook Shop Makes Sense for Your BusinessFacebook... [...]

Analyzing the Impact of Facebook Posts on Sales

Publishing on Facebook is one of the most popular and proven ways to reach more audience on social media. With engaging Facebook content, you can grow your following and grow your business.PPC Hero contributor Etgar Shpivak has published an article on how Facebook Post engagement helps you to drive more sales.Shpivak says, “Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares.While this can be a good... [...]

How We Built A Facebook Community Of 11,000+ Members [Video]

Facebook can help you to reach a wide online audience. By creating a Facebook community, you can stay in touch with your target audience and continue to promote your products and services.Ahrefs’ Tim Soulo has published a new video ‘How We Built A Facebook Community Of 11,000+ Members’ to help you create a great Facebook community.Soulo says, “In 4 years, we’ve grown our Facebook community to over 11,000 members. And this was achieved despite the fact that we did not have any explicit goals to grow it.This is even more impressive considering that we have pretty... [...]

Advanced Facebook Audience Targeting for eCommerce Businesses [Podcast]

Social Media Examiner has published a new podcast episode ‘Advanced Facebook Audience Targeting for eCommerce Businesses’ featuring Miracle Wanzo.Michael Stelzner says, “Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She’s also the founder of Hip Undies,... [...]

‘Top 7 Facebook Marketing Strategies & Advertisement Hacks of All Time’ Webinar August 6 [Webinar]

Facebook continues to attract maximum social media users today. By creating an effective marketing strategy centered around the Facebook, you can boost your online sales.SEMrush is hosting a webinar ‘Top 7 Facebook Marketing Strategies & Advertisement Hacks of All Time’ on Thursday, August 6, 2020.The SEMrush team says, “Are you feeling the heat of Facebook organic algos dropping engagement 50% in one year? Did you notice as the cost of Facebook Ads skyrocketed +100% in just a year? Yet the ROI of Facebook marketing and advertising is not lost when leveraging proven, clever hacks... [...]

Three-Step Guide to Creating Facebook Lead Ads

With Facebook Lead Ads, you can allow users to stay on the platform to submit your lead form. With this form of ads, you can avoid sending your prospects to external lead pages.Social Media Examiner’s Paul Ramondo has shared a three-step process to help you create Facebook Lead Ads.Ramondo says, “To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough.#1: Set Up Your Facebook Lead FormOne of the great things about Facebook lead ads is that they minimize the amount of friction with your audience. If you send people offsite (off of Facebook)... [...]