Communication is very important in marketing. An effective marketer will communicate in a way so that the prospects and clients feel important, respected and satisfied.Many a times, we hurt our clients by asking some inappropriate questions. The question could be to get some information about the client or something else. But sometimes it hurts the clients.HubSpot columnist Deb Calvert has shared an article sharing tips on how to communicate with your clients.Calvert says, “Your time is valuable. Every precious minute you spend with a prospect who will never be a viable buyer is a minute... [...]

Copywriting is an art. And for marketers a copy is the backbone of his profession. A great copy persuades your prospects to become your customers. It helps you in creating your brand image and value of your products and services among your audience.Copyblogger writer Sonia Simone has posted an article guiding writers to improve their copies.On putting in a personal voice in your writing, Simone says, “Nearly any content (including B2B) benefits from a warm, individual voice.If you think about your professional life, you know that it’s possible to be absolutely professional and still... [...]

According to an Email Monday research, 27% marketers send interactive emails, 21.6% try Big Data rationalization in their emails, and 10% try to offer an omnichannel email experience. The key in trying all these tactics is to persuade your subscriber to make a purchase decision.HubSpot columnist Leslie Ye has shared ten sales email persuasion techniques marketers use in their email campaigns.On using assertive language in your emails, Ye says, “Prospects want to know what will happen to their business and their own professional brand if they buy from you. If you communicate in a way that... [...]

User-generated content is the content created by users and consumers about a brand or product. When it comes to making a purchasing decision, people believe in the reviews and recommendations made by other buyers.HubSpot’s Sophia Bernazzani has shared top ten user-generated content campaigns on Instagram.On getting more engagement on Instagram using UGC, Bernazzani says, “UGC can generate more engagement on Instagram — meaning more comments and likes on posts. And engagement is critically important to brands’ success on the platform — because the more users engage... [...]

Mobile conversion rates remain low for e-commerce. In 2016, PC-based “traditional” conversion rate was 4% as against Smartphone conversion rates at 1.3%.Econsultancy columnist Steve Borges has posted an article detailing the current status of mobile conversation rates and what retailers need to know.Describing the mobile benchmark, Borges says, “The first step has to be to understand the scale of the problem – to look at mobile conversion not in isolation, but in the kind of meaningful context that provides an answer the question: “How big a problem is mobile conversion for... [...]

If you haven’t explored the capabilities of Bleupage Pro, that was announced on Monday, here is a summary . Use it to decide whether this will be helpful to you.Remember, this new software is designed to automate your management of your accounts on up to 7 top social platforms (Facebook, Twitter, 5 more).First, it is 100 percent set and forget. No longer do you manually have to schedule posts. You just place all of your post content into one CSV file and upload it. The software handles all the actual posting.Second, it includes a powerful “Post Designer” that lets you create... [...]

NNGroup has published a report based on the survey of 452 adult respondents from US. The survey tried to find out the perceptions of the participants on various ad formats.Key FindingsModal ad formats are most hated on desktop. 5.82% of participants stated this.Internet users (5.79%) also don’t like to autoplay video ads on desktop5.75% users do not like intracontent ads on desktopOn mobile too, 5.94% people stated that they hate Modal ads5.70% stated that they do not like prevideo ads with no skip.Therese Fessenden says, “The ads that generated most positive comments were... [...]

Devising an effective SEO strategy helps online marketers get the right exposure in search engines. MOZ columnist Bill Sebald has shared an article on building effective and long term SEO strategies.Sebald says, “Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging. SEOs tend to rely on the support of several different departments (e.g. developers, copywriters, business managers, etc.), usually with their own predetermined goals. Enter the SEO to add more complexity.There’s often a top-down marketing strategy... [...]

Content Marketing Institute is hosting a webinar on ’30 Essential Tips to Document Your Content Marketing Workflow’ on Wednesday, June 14 at 2.00 pm EDT.This webinar attendees will learn the best practices for documenting a workflow to successfully execute a content marketing strategy.Webinar speakersHeather Hurst, Director, Corporate Marketing, WorkfrontRobert Rose, Chief Strategy Advisor, Content Marketing InstituteJoe Pulizzi, Founder, Content Marketing InstituteCMI team says, “Research conducted by CMI consistently shows that content marketers who document their... [...]

94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year.Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain.Here are the trends Westwood has focused:Micro-influencers will still be important, but brands will become mindful of the resources required to manage themBrands will recognize the value of long-term influencer relationshipsMulti-brand collaborations will become more prevalent.Multi-brand collaborations will... [...]