Copyblogger’s Brian Clark has published an article highlighting two most important words in blogging, persuasion and copywriting. He says, “Imagine … by the end of this post, you’ll be a more effective writer, all because you learned two very important words, and the specific reasons why those words are so crucial. Actually, both words can be found in the preceding sentence, along with hints related to their importance. Did you catch them? If not, keep reading, because all will be revealed. The most important word is “you” Did you find the opening sentence compelling? If so,... [...]

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers read them all the way through, looking for answers to their problems. Being able to write like that is a skill every marketer can use. You could have an excellent product and a collection of good bonuses but still not have the sales you are hoping... [...]

Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Tip 1: Use short, simpler words Everyone loves to sound smart, but your audience will tune out if they don’t understand what you’re saying. Don’t encourage your audience to stop consuming... [...]

According to a HubSpot report, 49% of marketers want to increase customer acquisition. This can be done by using different marketing tactics and tools to promote your products and services. Jeff Bullas has shared 15 persuasive copywriting techniques to help you boost your conversions.   Bullas says, “In this article, we’re going to explore 15 persuasive copywriting techniques that engage leads and convert them. So, let’s jump right in. 1. Write conversationally – one friend to another Everyone wants to feel valued. No one wants to feel like a faceless entity. When you write conversationally,... [...]

We know that common writing mistakes can damage our credibility resulting in poor business performance. On the other hand, your ability to write effectively can help you to persuade your audience to take action. Copyblogger’s Brian Clark has shared a list of seven common writing mistakes and how to avoid them. Clark says, “let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent... [...]

Effective copy can help you to grow you sales exponentially. By adding the element of persuasiveness, you can continue to win more and more customers. Jeff Bullas has shared three persuasive sales copywriting techniques to grow your sales. Bullas says, “Effective sales copy must be engaging, credible, clear, concise, and persuasive. It’s one of the most powerful marketing skills out there. And over the course of this piece, I will give you 3 hefty sales copywriting approaches. Do them right, and you’ll be spinning gold in no time. Without further ado, let’s get started: 1. Hypnotize... [...]

By customizing your landing page themes depending on the needs of your visitors, you can improve your marketing performance. Copyhackers contributor Tyler J Koenig has published a useful article on writing landing pages for problem-aware visitors. Koenig says, “Imagine you’re a first-time homeowner with a raccoon problem. You are almost positive you’ve seen them in your garage. They freak you out and you want them gone…but you don’t really know the extent of the problem. You know next to nothing about raccoons. You don’t know if they bite or scratch or spit freaky raccoon acid.... [...]

Copyblogger has published a new episode of The Copyblogger Podcast titled ‘Twitter’s Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice’. The Copyblogger team says, “This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of “pandemic fatigue” for content marketers, and the guys answered your question about how to start to monetize an audience. In this episode, Darrell and Tim also talked... [...]

Your words are a powerful weapon – to persuade and win more people. By wisely using your language, you can grow your influence. Metaphors allow you to make the complex things simple. Copyblogger‘s Brian Clark has published a useful article on improving your marketing performance with the use of Metaphor. Clark says, “Metaphors are so powerful because of one simple fact of human psychology: We react more readily to the emotional than the rational. Thanks to the differences between the two hemispheres of our brains, what catches our attention and sticks with us is what we see and feel via... [...]

Copyblogger has published a new episode of The Copyblogger Podcast titled ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’. The Copyblogger team says, “Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses. In this episode, Darrell and Tim also talked about: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and... [...]