Copyblogger contributor Amy Harrison has published ‘Aristotle’s Ancient Guide to Compelling Copy’. She says, “Aristotle was also well-versed in rhetoric and persuasion, and he thought some of the Sophists might be using rhetoric to manipulate by focusing too much on emotion, and rather handily washing over “fact” with large brush strokes. It’s not that he was against persuasion. When you’ve got an important message that can inspire, educate, or help people, you need to be able to communicate that. He believed there was a better way of persuading people without using bloated... [...]

Well-crafted content remains at the heart of your website. Persuasive content helps you to convert more customers. IMPACT contributor Jen Barrell has shared a comprehensive article on writing a converting website copy. She says, “Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself. I’ll let this sink in for a bit. Why shouldn’t we write about ourselves in our website copy? Don’t…write about your company. Do not…talk about how great your product... [...]

Proofreading helps you to come out with quality content. Your content needs to be authentic and persuasive if you want to achieve better results. Copyblogger’s Stefanie Flaxman has shared 10 content proofreading tips to help you improve content quality. She says, “Here are 10 content proofreading tips that will help you publish with confidence. 1. Proofread backwards Sonia Simone and I used to have a running joke. Whenever I mentioned that proofreading your text from the last sentence of your content to the beginning is my favorite proofreading method, she would always quip: “How... [...]

Copyblogger’s Brian Clark has published an article highlighting two most important words in blogging, persuasion and copywriting. He says, “Imagine … by the end of this post, you’ll be a more effective writer, all because you learned two very important words, and the specific reasons why those words are so crucial. Actually, both words can be found in the preceding sentence, along with hints related to their importance. Did you catch them? If not, keep reading, because all will be revealed. The most important word is “you” Did you find the opening sentence compelling? If so,... [...]

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers read them all the way through, looking for answers to their problems. Being able to write like that is a skill every marketer can use. You could have an excellent product and a collection of good bonuses but still not have the sales you are hoping... [...]

Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Tip 1: Use short, simpler words Everyone loves to sound smart, but your audience will tune out if they don’t understand what you’re saying. Don’t encourage your audience to stop consuming... [...]

According to a HubSpot report, 49% of marketers want to increase customer acquisition. This can be done by using different marketing tactics and tools to promote your products and services. Jeff Bullas has shared 15 persuasive copywriting techniques to help you boost your conversions.   Bullas says, “In this article, we’re going to explore 15 persuasive copywriting techniques that engage leads and convert them. So, let’s jump right in. 1. Write conversationally – one friend to another Everyone wants to feel valued. No one wants to feel like a faceless entity. When you write conversationally,... [...]

We know that common writing mistakes can damage our credibility resulting in poor business performance. On the other hand, your ability to write effectively can help you to persuade your audience to take action. Copyblogger’s Brian Clark has shared a list of seven common writing mistakes and how to avoid them. Clark says, “let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent... [...]

Effective copy can help you to grow you sales exponentially. By adding the element of persuasiveness, you can continue to win more and more customers. Jeff Bullas has shared three persuasive sales copywriting techniques to grow your sales. Bullas says, “Effective sales copy must be engaging, credible, clear, concise, and persuasive. It’s one of the most powerful marketing skills out there. And over the course of this piece, I will give you 3 hefty sales copywriting approaches. Do them right, and you’ll be spinning gold in no time. Without further ado, let’s get started: 1. Hypnotize... [...]

By customizing your landing page themes depending on the needs of your visitors, you can improve your marketing performance. Copyhackers contributor Tyler J Koenig has published a useful article on writing landing pages for problem-aware visitors. Koenig says, “Imagine you’re a first-time homeowner with a raccoon problem. You are almost positive you’ve seen them in your garage. They freak you out and you want them gone…but you don’t really know the extent of the problem. You know next to nothing about raccoons. You don’t know if they bite or scratch or spit freaky raccoon acid.... [...]