An effective ad copy helps you to influence more people and persuade them to make a purchase. To achieve best results from your ads, you need to avoid mistakes that may harm your business.PPC Hero‘s Diane Chelius has shared an article on reducing  ad copy mistakes with ad content calendars.Chelius says, “In this blog, I will describe one situation, pre and post ad content calendars, and how the additional coordination across teams has helped get quality ads implemented and refreshed consistently in a Google Ads account.Content Calendars For Education AdvertisersA brand I work... [...]

Writing is an integral part of your marketing efforts. With a consistent writing process that results into quality and persuasive content, you can give an edge to your marketing.Quick Sprout has shared 11 ways to improve your writing speed without lowering the content quality.The Quick Sprout team says, “Imagine being able to write posts in half the time you currently do now! That would free up a lot of time to either write more posts or work on other parts of your business.An extra few posts a week can greatly speed up your business’ growth, possibly by years.1. Get your typing up... [...]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions.VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST.VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong.So, what is a marketer to do? Write copy that maintains attention and influences the subconscious.Rishi Rawat, Founder of Frictionless Commerce,... [...]

To achieve desired results from your SEO efforts, you need a strong strategy that can be execute with the right tools. With effective copywriting tools you can grow your your website traffic in an exponential manner.Distilled contributor Anthony DeSordi has shared five important copywriting tools that can help you to strengthen your SEO.DeSord says, ” I’ll share with you five important copywriting tools that ensure your title tags, headers, and on-page copy stand out from the crowd and attract your target audience.1. Avoid any costly spelling mistakes – GrammarlyWhen writing,... [...]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions.VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST.VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong.So, what is a marketer to do? Write copy that maintains attention and influences the subconscious.Rishi Rawat, Founder of Frictionless Commerce,... [...]

In achieving your video and podcast marketing goals, what helps you the most is script you have crafted. An appealing script helps you to win more audience and convert into customers.Content Marketing Institute‘s Robert Rose has shared three tips to write better scripts for your audio and video.Rose says, “When I ask people why they wouldn’t script their presentations, videos, etc., a common response is that they are uncomfortable with the format. They are afraid that if they write out their speech, it will sound stale and unnatural.But there are some fun secrets to create scripts... [...]

SEO copy is a specialized form of content that contains key phrases your target reader types into a search box to find the information. An effective SEO copy helps you to rank your content higher in search results.SEMrush contributor Maria Kalyadina has published ‘Ultimate SEO Copywriting Guide’ to help you write effective copy for better SEO.Kalyadina says, “This guide will help you create content that will be useful for both people and search engines.A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product... [...]

A persuasive copy leads you to convince your prospects to make purchase. You can learn to create such messages by observing high performing ads and imitating their strategies.Social Media Examiner team has published a new video ‘How to Refine Your Message: 3 Power Techniques’ Michael Stelzner to help you create strong messages.SME team says, “Struggling to convey your message? Wish you could describe what you do in mere seconds? Michael Stelzner shares three valuable tips to refine your message so you can connect with your ideal audience”.How to Refine... [...]

To establish your business, it is very important to reach out the right audience and influence them. Persuasion works as a key to leading them to take purchase decisions. And to persuade them you need good command over copywriting. HubSpot contributor Rebecca White has shared four tips to help you create effective branding messages. White says, “A brand identity that your audience relates to and has a personality — or talks to your audience like a friend — is how you’ll continue to remain relevant to your consumers and create loyal customers. We’ve... [...]

An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%.Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That Sell: How to Build Trust in Your Marketing’ featuring Marcus Sheridan.Stelzner says, “Do your marketing messages make you trustworthy? Are you using the right words and phrases?To explore how words can build trust with customers, I interview... [...]