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Monday, May 17, 2021

Archive for the 'Customer Relationship Management' Category

A Guide to the Evolution of Consumer Loyalty [Guide]

Merkle’s Craig Heiter has published a new guide entitled ‘2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty’. He says, “In our fourth annual Loyalty Barometer report, we dive into how consumers really feel about rewards programs and where brands may need to pivot to accommodate consumer preferences. Let’s dive into a few of the key learnings we identified from our survey of 1,500 consumers: Consumer loyalty goes beyond a stand-alone program Marketers are witnessing the rapid evolution of loyalty from a static, programmatic strategy to an enterprise-wide... [...]

How to Measure Consumer Attention: A Step-by-Step Guide

Grabbing your customers’ attention is a challenge. By employing the right psychological tactics, you can keep them with you for longer. ClickZ’s new guide step-by-step guide ‘How to Measure Consumer Attention’ will help you achieve marketing success. Download now to learn how to: Measure performance beyond baseline verification metrics by following an easy-to-use formula. Leverage attention metrics across omnichannel campaigns running on various device types. Elevate your digital strategy to the next level; reap the rewards of deep, meaningful insights; and gain a transparent... [...]

ClickZ on Creating 360-Degree Customer View in 2021

Finding and growing customers needs a more modern approach. By integrating the latest technology and tools available, you can achieve business success. ClickZ contributor Catlyn Origitano has shared three steps to create a 360-degree customer view in 2021. She says, “The data you relied on last year — or even last quarter — to make business decisions is no longer enough to retain a competitive advantage in today’s rapidly changing market. Unparalleled times require approaching customer engagement in unparalleled ways. Here are three steps you can take now to create a better, more comprehensive... [...]

Shifting Consumer Behavior in the Era of ‘It Depends!’ [Podcast]

The COVID-19 pandemic has resulted in grief and uncertainty around the world. Most businesses severely are hit by it. eMarketer has published a new podcast episode ‘Shifting Consumer Behavior in the Era of ‘It Depends!” to help you understand customer behavior during this uncertain time. The eMarketer team says, “eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic... [...]

‘How You Drive Revenue While Staying True to Your Brand Purpose’ Webinar June 25 [Webinar]

Strong customer relationship helps you engage your audience and boost your business growth. By staying in touch with your customer and empathizing with them as per their needs, you can improve customer relationship. Digital Marketing Depot is hosting a webinar ‘How You Drive Revenue While Staying True to Your Brand Purpose’ on Thursday, June 25, 2020 at 1.00 pm EDT. The DMD Today says, “Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences is paramount for... [...]

‘How To Create Authentic Connections In A Digital World’ Webinar June 11 [Webinar]

In the wake of COVID-19 pandemic, the work from home (WFH) concept is seen as a new normal today. For the people who so far engaged physically, the challenge is how to establish new connections online. On24 is hosting a webinar ‘How To Create Authentic Connections In A Digital World’ featuring Mark Bornstein, VP of Marketing, ON24 on Thursday, June 11, 2020 at 2.00 pm ET. The On24 team says, “In today’s WFH landscape, digital marketers are tasked with driving the entire buyer’s journey- from lead to revenue. That means creating content experiences that rise above the noise of a competitive... [...]

‘Sonic Branding: Leverage the power of audio in your marketing strategy’ Webinar June 9 [Webinar]

Integration of different content formats can help you to reach your audience via different channels and persuade them to take an action. Audio in the form of podcasts can be a powerful tool to share knowledge and information with your target audience. Martech Today is hosting a webinar ‘Sonic Branding: Leverage the power of audio in your marketing strategy’ on Tuesday, June 9, 2020 at 1.00 pm EDT. The Martech Today says, “You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building... [...]

‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ Webinar June 9 [Webinar]

The COVID-19 pandemic has created a fear among all. You might have had a setback due to this epidemic. But to come back on the track, you need to get in touch with your customers and win them again. Entrepreneur Magazine is hosting a webinar ‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ on Tuesday, June 9, 2020. The Entrepreneur says, “This webinar will focus on how marketing is changing and new ways and platforms for sending your marketing messages to your customer and target markets. We will also focus on what is important to consumers and what it... [...]

‘How You Drive Revenue While Staying True to Your Brand Purpose’ Webinar June 25 [Webinar]

Strong customer relationship helps you engage your audience and boost your business growth. By staying in touch with your customer and empathizing with them as per their needs, you can improve customer relationship. Digital Marketing Depot is hosting a webinar ‘How You Drive Revenue While Staying True to Your Brand Purpose’ on Thursday, June 25, 2020 at 1.00 pm EDT. The DMD Today says, “Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences is paramount for... [...]

‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ Webinar June 9 [Webinar]

The COVID-19 pandemic has created a fear among all. You might have had a setback due to this epidemic. But to come back on the track, you need to get in touch with your customers and win them again. Entrepreneur Magazine is hosting a webinar ‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ on Tuesday, June 9, 2020. The Entrepreneur says, “This webinar will focus on how marketing is changing and new ways and platforms for sending your marketing messages to your customer and target markets. We will also focus on what is important to consumers and what it... [...]