Return To Home Page
Main Site Navigation
Search This Site
Friday, December 2, 2022

Archive for the 'Customer Relationship Management' Category

Building Loyal Customer Relationships Beyond the App [On Demand Webinar]

Marketing Dive has made available a webinar on ‘Building Loyal Customer Relationships Beyond the App’. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to: Achieve up to 86% SMS opt-in confirmation rate within a six-month loyalty program launch See SMS open rates as high as 98% with a customer response rate of 45%, versus open rates of only 20% and 6% response rates for email Implement... [...]

How Publishers Can Enhance Experiences With a Single View of Consumers, November 10 [Webinar]

eMarketer is hosting a webinar ‘How Publishers Can Enhance Experiences With a Single View of Consumers’ on Thursday, November 10, 2022, at 2.00 am ET. The eMarketer team says, “Join this live Tech-Talk Webinar with Neustar, a TransUnion company, to learn how to: Personalize advertising and experiences to increase consumer engagement and retention with your content Leverage a deeper understanding of your traffic for internal analysis and audience creation strategies Drive more advertiser demand for addressable impressions across all your owned and operated properties.” How... [...]

Four ways to build your customer personas

A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized process because it’s meant to help your team address its unique marketing challenges and opportunities. However, the following framework can help you get started on the right track: Step 1: Envision your ideal customer Pick the... [...]

Reminder- Consumer Loyalty Trends to Watch that Make or Break Brand Relationships, October 11 [Webinar]

This is a reminder for a Digital Marketing Depot webinar scheduled on October 11.  Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The DMD team says, “Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships. Attendees... [...]

Reminder- If the Customer is Always Right, Your Technology Should be Too, October 6 [Webinar]

This is a reminder for a MarTech webinar to be held on October 6. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations. Join this webinar and learn: How marketers are prioritizing the customer experience with data and technology The emerging... [...]

Everything You should know about consumer privacy

Consumer privacy, also known as customer privacy, involves the handling and protection of sensitive personal information provided by customers in the course of everyday transactions. MarTech has published a guide to understanding consumer privacy. It highlights why consumer private matters a lot for marketers. Jacqueline Dooley says, “Privacy is not an all-or-nothing proposition. There are different levels of sensitivity when it comes to the types of data companies collect. For example, a consumer’s name and email address are not as sensitive as their health data (although with the... [...]

If the Customer is Always Right, Your Technology Should be Too, October 6 [Webinar]

Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability... [...]

Consumer Loyalty Trends to Watch that Make or Break Brand Relationships, October 11 [Webinar]

Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The MarTech team says, “Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings... [...]

Is Your Checkout Helping You Build Deeper Customer Relationships? [Report]

Industry Dive has published a new report ‘Is Your Checkout Helping You Build Deeper Customer Relationships?’ explaining how you can use the checkout pages to build customer relationships. The ID team says, “Optimizing for mobile checkout means more than improving forms or implementing one-click checkout. Brands today must create experiences that foster personal conversation and allow customers the convenience to reorder items when they want. Naturally, no brand wants to compromise its experience and lose profits. In this playbook, we highlight four ways to convert prospective... [...]

Workflows for an Impeccable Customer Journey, August 24 [Webinar]

Customer experience is the backbone of any business. Great experience comes for seamlessness, across the funnel. From delivering personalized website experience and following it through with workflows all the way to end of the funnel or lifecycle. VWO is hosting a webinar ‘Workflows for an Impeccable Customer Journey’ on Wednesday, August 24, 2022. The VWO team says, “Join this upcoming webinar featuring testing and automation experts from VWO and Pipefy to learn how to build and deliver custom workflows that are optimized for success: The customer lifecycle and how to optimize... [...]