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Thursday, August 6, 2020

Archive for the 'User-Generated Content' Category

Your Guide to User-Generated Content

User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free.To help you use UGC rightly, the Later contributor Nikki Canning has published a free guide to using user-generated content for marketing.Canning says, “In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers. In its most organic form, UGC isn’t paid for... [...]

Key advantages of using user-generated content for brand marketing

User-generated content (UGC) is an asset for brands and marketers as it works as an authentic element to help them promote their products and services.The UGC has several benefits including improvement in brand engagement. Econsultancy’s Blake Cahill has highlighted the major benefits of using user-generated content for brand marketing with the helps of Starbucks example.Cahill says, “Unlike authentic influencers, creators of UGC aren’t contracted. They’re closer to fans of the brand than partners. By purposefully drawing on an individual’s use of social media, companies can... [...]

User-Generated Content Campaigns That are Doing Great on Instagram

User-generated content is the content created by users and consumers about a brand or product. When it comes to making a purchasing decision, people believe in the reviews and recommendations made by other buyers.HubSpot’s Sophia Bernazzani has shared top ten user-generated content campaigns on Instagram.On getting more engagement on Instagram using UGC, Bernazzani says, “UGC can generate more engagement on Instagram — meaning more comments and likes on posts. And engagement is critically important to brands’ success on the platform — because the more users engage... [...]

Leveraging User-Generated Content for Marketing Success

The social media is growing with the power of user-generated content. Internet marketers too can soar high by rightly capturing and utilizing this content.HubSpot’s Pierre de Braux has shared some useful tips on leveraging user-generated content in marketing.Pierre says, “Different types of media can be utilized to improve your organization’s value creation initiatives. One type is “owned media.” This refers to the content that your organization has 100% control over, including your company’s official website, company blogs, and your official social media pages.Owned... [...]

User-generated Content: Lessons from Spotify

From Wikipedia to Facebook to the modern blogging platforms, user-generated content has remained a key player in their growth. Increasing number of people have been contributing to the web in the forms such as text, videos, audio etc.Marketing Land columnist Jason Warnock has shared the success story of Spotify in connection with the user-grnerated content. Warnock talks about what the brands learn from Spotify’s UGC-based campaigns and incorporate them.Warnock says, “User-generated content is a top priority for more than a third of marketers this year. Yes Lifecycle Marketing (my... [...]

‘Marketing Your App with User-Generated Content’ – Entrepreneur

Kimberly De Silva says, “There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, cloud marketing … the list is endless (and inspiring). One of these newer strategies involves the use of user-generated content (UGC) to advertise and market your company.What is user-generated content?TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures,... [...]

‘User-Generated Content – More Than Customer Reviews’ –

Ben Dickens says, “Making a case for moving your UGC strategy beyond reviews, background to UGC strategy and why it’s such a successful marketing strategy.You’ve probably noticed lots of noise about content marketing and specifically user-generated content (UGC) at the moment. But UGC isn’t a new thing; customer reviews sites have been around for decades, and certain ones are huge players on the digital field.Often, when brands consider incorporating UGC into the business, it is straightforward customer reviews that spring to mind. For marketers, this means striving to achieve... [...]