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Saturday, May 21, 2022

Archive for the 'Internet Advertising Tips' Category

Ultimate How-to Guide on Google Ads A/B Testing [Guide]

Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue. She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile compatibility testing for the same page. Where to Start Start by looking at what your campaign entails and deciding what its focus should be. This will tell you what kind of test you need. If you’re looking at the features of an ad, like its headline,... [...]

3 Affordable AI Marketing Tools To Create Dynamic Ad Copy [Video]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing ads without wasting time? The good news is there is now a lot of AI marketing copywriting tools that can help you use artificial intelligence to generate text. Watch this video and find out how these three affordable AI tools work so you can start... [...]

Survival Guide to Google Ads for Small Business [Guide]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary to popular belief, small budgets absolutely can compete with big spenders in Google Ads, you just have to know where to look: 1. Choose the right keywords Your keyword strategy is your key (no pun intended) to maximizing your advertising budget,... [...]

What Is Google’s Smart Bidding? [Answered]

Google’s smart bidding technology recognizes when, where, and how much to bid based on the likelihood of achieving a conversion. And it’s able to do it instantly, every time. Portent contributor Sabrina Souza has published an article highlighting Google’s Smart Bidding. She says, “Automation in search engine marketing is ever advancing, especially when it comes to your campaign’s bidding strategy. Google smart bidding has been around since 2016 and has continuously improved over the years to become even smarter and more effective at driving your business goals. Factors (“signals”)... [...]

Google Ads Conversion Masterclass: From Clicks to Calls to Revenue [Webinar Replay]

Search Engine Land has made available the replay of the ‘Google Ads Conversion Masterclass: From Clicks to Calls to Revenue’ webinar. The SEJ team says, “Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022. You’ll learn: The keys to Google Ads search success in 2022 Common mistakes that hurt Google... [...]

Optimizing Google Display Ads

By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad. Number one. Are your campaigns set up correctly? To ensure your campaigns get off on the right foot, there are a couple steps you... [...]

Five Advertising Tips For Business Growth [Video]

Effective advertisements can help you attract more prospects to your business. Since there are multiple advertising opportunities available on the Internet, it is crucial to balance your advertising activities. Watch HubSpot’s new video ‘The Best 5 Advertising Tips For Business Growth!’ to improve your ad results. The HubSpot team says, “Five tips and tricks for first time or experienced advertisers to increase your reach and stand out. In a world where there are millions of ads people see every day, finding a way for you to stand out will help build your business and get... [...]

How To Write Amazing Ad Copy [Video]

An effective ad copy helps you attract more customers. To make it work, you should make sure that that you ad is attractive as well as persuasive. HubSpot has published a new video ‘How To Write Amazing Ad Copy’ to help you write an effective ad copy. The HubSpot team says, “The secret to getting the clicks is in the ad copy. But it’s not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an... [...]

Prioritizing Advertising Efficiency for Better Business Outcomes, March 2 [Webinar]

The advertising workflow is overly complicated and subject to (costly) errors and delays. Complexity inhibits advertisers from doing strategically appropriate things because of the perception that they’re just too hard.  AdWeek is hosting a webinar ‘Prioritizing Advertising Efficiency for Better Business Outcomes: “Too Hard” Is Too Easy’ on Wednesday, March 2, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from Merkle creative business lead Amy Thorne and Clinch CEO Oz Etzioni to learn more about the ways that what was “too hard” before can now be both... [...]

Here’s Why Your Google Ads Aren’t Showing

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]