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Friday, November 27, 2020

Archive for the 'Internet Advertising Tips' Category

Everything You Should Know about Earned Media

Earned media refers to publicity gained through advertising, or owned media, which refers to branding. It is promotion and coverage awarded by outside agencies or publications. Ahrefs contributor Si Quan Ong has shared seven ways to benefit from earned media. He says, “Earned media is what every business strives for, and there are two main reasons for that: 1. Earned media is often cheaper over the long-term In 2019, when Parachute launched its new wool mattress, the company opted for earned media over paid media. It seeded the product with editors and influencers, which resulted in tons... [...]

Intro to Reporting & the Google Ads Query Language, December 4 [Webinar]

Google is hosting a webinar ‘Intro to Reporting & the Google Ads Query Language’ on Friday, December 4 at 10.00 am EST. The Google team says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live Q&A at the end. Reporting in the Google Ads API vs. the AdWords API Types of search requests you can perform with the Google Ads API The syntax and structure of Google Ads Query Language queries How to discover available fields to construct Google... [...]

Five Strategies to Control Your Google Ads Costs

Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a surprisingly cost-effective way. Here’s what we’ll cover: Define Your Google Ads Goal Identify Your 3 Critical Business... [...]

You Guide to Setting Up Google Dynamic Display Ads

With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website. WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads. says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what industry your account is in. To help you get started with this helpful feature of... [...]

Google Announces New Improvements to Attribution in Google Ads

Google’s John Chen has announced new improvements to the attribution in Google ads. He has also announced that data-driven attribution is now available to more advertisers. He says, “Today, we’re announcing improvements to Attribution in Google Ads including coverage for YouTube ads and a significant expansion in the availability of data-driven attribution. We’re also sharing updates to our lift measurement solutions including a new way to measure incremental conversions and an accelerated time frame so you get results even faster. Measure more of your Google media Attribution... [...]

Two Ways to Find Missing Search Terms for Google Ads

By building effective Google advertisements, you can grow the chances of conversions. PPC Hero contributor Khushboo Aulakh has shared an article highlighting two ways to find missing search terms for Google ads. She says, ” Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here’s how: Using vLookup to compare queries in Google Ads... [...]

How to Test Your Ad Copy During COVID-19

Connecting with your target audience should be the motto of your advertisements. By doing that you can influence them and get closer to them. MetricTheory contributor Maylin Fuentes has shared a three-step formula to help you test your ad copies during the COVID-19 pandemic. She says, “Here are some things to consider as you navigate ad copy testing in this ever-changing environment. 1. Analyze Your Trending Performance If you are an advertiser that began shifting messaging at the onset of the pandemic, observe the performance of your COVID-related ads in comparison to 1) trending performance... [...]

Is Amazon Targeting SMBs with Search Ads? [Podcast]

RankRanger has published a new podcast episode ‘Is Amazon Targeting SMBs with Search Ads?’. Listen to this podcast to learn: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact a competitor’s ad budgets negatively. Is Amazon Targeting SMBs with Search Ads? RankRanger  [...]

The Beginner’s Guide to Designing Display Ads [Guide]

Koozai has published ‘The Beginner’s Guide to Designing Display Ads’ to help you design effective ads for your Google Display Network campaigns. Daria Kolowca says, “Before making any design decisions it is important to consider what the goal of your ad campaign is.  Is it to increase brand awareness, to provoke interaction from the user or a completely different goal altogether? The intent of your campaign will have a strong influence on the design of your ad and it is important you have this mind when making design decisions. These campaigns are usually used for reach purposes,... [...]

Complete Guide to Google Local Inventory Ads [Guide]

Google local inventory ads enable marketers to connect Google’s millions of online users to your offline products. Marketin Week has published a new guide ‘Complete guide to Google local inventory ads’ to help you efficiently use the Google local inventory ads. This guide will help you learn about: The difference between local inventory and multi-channel ads Required data feeds and formats How to maximize your LIA campaigns Handy tools to help track conversions. Complete guide to Google local inventory ads Marketing Week  [...]