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Saturday, July 11, 2020

Archive for the 'Internet Advertising Tips' Category

Strategies to Improve Your Google Ads Performance

Google advertising helps you to increase your brand awareness, reach more customers in the Google network, reconnect with visitors of your website and measure your ad performance.Search Engine Journal contributor Susan Wenograd has shared eight useful strategies to make more money from your Google ads investment.Wenograd says, “Here are eight of the most important (but often overlooked) elements when optimizing PPC campaigns.Some of these are more advanced than others, but if you implement these elements into your paid search efforts you should see a big improvement and make your business... [...]

Guide to Linking Google Ads and Analytics in Different Accounts

Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts.Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion.In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]

How to Reduce Ad Copy Mistakes

An effective ad copy helps you to influence more people and persuade them to make a purchase. To achieve best results from your ads, you need to avoid mistakes that may harm your business.PPC Hero‘s Diane Chelius has shared an article on reducing  ad copy mistakes with ad content calendars.Chelius says, “In this blog, I will describe one situation, pre and post ad content calendars, and how the additional coordination across teams has helped get quality ads implemented and refreshed consistently in a Google Ads account.Content Calendars For Education AdvertisersA brand I work... [...]

Google Ads’ Automated Bidding Options [Guide]

Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’.This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns.Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this.For manual bidding, advertisers can set bid modifiers by audience type, device, location, and time of day, as examples. But Google can automate bids by query, ad creative,... [...]

Google Launches New Advertising Solutions Center

Google has announced the launch of new Advertising Solutions Center for online advertisers.The Think with Google team says, “As more and more people rely on multiple devices to make decisions, the customer journey has become more complex. Too often marketers concentrate on single points of contact within that journey, losing sight of their true marketing goals. To help you keep track of the big picture, we’ve created the new Advertising Solutions Center. Watch Google VP Jason Spero discuss five key marketing objectives that will help keep you focused on the entire consumer journey”.Google... [...]

Strategies to Optimize Your Google Ads Campaigns

Google advertising is one of the most preferred ways to promote your products and services online. With your presence on Google’s multiple platforms, you can grow your sales.Search Engine Land has shared five useful tips to help you optimize your Google ads for better results.The SEL team says, “We’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.Measure lost impression shareRunning a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When... [...]

Five Steps to Launch Your Google Ads Remarketing Campaigns

Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales.Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign.Osmundson says, “When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful.It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup.Below... [...]

Here’s Why You Should Use Google Discovery Campaigns

Google’s Discovery Ads, introduced in 2019, show up in the Google Discover Feed on Google home page, YouTube home feed, and Gmail.Search Engine Journal contributor Susan Wenograd has published a new article on how Google Discovery Campaigns can help you grow your business.Wenograd  says, “For many years, advertisers have relied on Google to deliver things based on searches and intent, leaving audiences and interest targeting to social networks.Discovery Ads change all that, with the focus being the audience interests first as they browse across the Google universe on multiple surfaces.... [...]

Paid Advertising Beyond the Conversion [Podcast]

Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘Paid Advertising Beyond the Conversion’ featuring Susan Wenograd.Listen to this podcast to explore how you can grow your business with paid advertising. Wenograd shares some useful ways to grow your online sales.Csutoras says, “For episode 197 of The Search Engine Journal Show, I had the opportunity to interview Susan Wenograd, Chief Marketing Officer at Aimclear, as well as PPC Reporter at Search Engine Journal.Wenograd, who’ll also be speaking at the SEJ eSummit on June 2, discusses how... [...]

Three Benefits of Real-Time Marketing

Real-time marketing is the process of creating a marketing strategy focused on up-to-date or ongoing events. Social media platforms have created a great opportunity for running real-time marketing campaigns.Jerry Dischler, Vice President, Product Management at Google Ads has shared three benefits of real-time marketing.Dischler says, “Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services.... [...]