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Monday, August 10, 2020

Archive for the 'Online Advertising Techniques' Category

Tips to make your online ads more effective

Online advertising is a billion dollar segment of the Internet and other businesses. It helps brands connect with the customers with least efforts.Small Business Trends contributor Larry Kim has published an article advising marketers on how to improce the effectiveness of online ads by 200 to 300%.Kim says, “Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3 times, from over $325 per conversion to under $100.Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the... [...]

6 Ways to improve your sales and conversions

Enhanced sales and conversions remain at the center of any marketing initiative. With the changing demographics and the newly introduced marketing technologies and platforms, marketers should keep updating their policies to market columnist Stephen Van Delinder has shared six strategies to improve your sales and conversions.Delinder says, “If you’re looking to increase your sales and conversions on the web, you might be feeling overwhelmed by the task. After all, if you make the wrong decisions, you could cost yourself opportunities and lose to your competition.... [...]

The Most Disliked Desktop and Mobile Ad Formats

NNGroup has published a report based on the survey of 452 adult respondents from US. The survey tried to find out the perceptions of the participants on various ad formats.Key FindingsModal ad formats are most hated on desktop. 5.82% of participants stated this.Internet users (5.79%) also don’t like to autoplay video ads on desktop5.75% users do not like intracontent ads on desktopOn mobile too, 5.94% people stated that they hate Modal ads5.70% stated that they do not like prevideo ads with no skip.Therese Fessenden says, “The ads that generated most positive comments were... [...]