The IM community is buzzing about new software called Ant Cinderella. It’s the latest in the line of ANT software that has been released over the last 2-3 years.This new software is intended to address a problem marketers face:Over the last few years Google has unleashed many ferocious penalties in updates to its search ranking algorithm. Shady sites have dropped in ranking(and that’s good), but some useful sites have also dropped (and that’s bad.)It’s important to note that Authority websites like Wikipedia and Amazon have not been hurt. They rank as high as ever.And,... [...]

Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles.Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in on links to mention that if Google did not consider links, the results would be much worse than they are today.Today we are going to talk about some ways you can build quality links to your website spending just 30 minutes per day working on it. As... [...]

Cyrus Shepard says, “As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways”.More than Keywords: 7 Concepts of Advanced On-Page SEOMOZ Blog [...]

Peterd says, “In the last post, we looked at how SEO has always been changing, but one thing remains constant – the quest for information.Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information seen either ahead of the competition, or in places where the competition haven’t yet targeted.ChannelsMy take on SEO is broad because I’m concerned with the marketing potential of the search process, rather than just the behaviour of the Google... [...]

Jason Duke is an SEO consultant with a lot of experience and, it appears, a lot of “street cred”.He says that in his experience, Private Blog Networks (PBNs) are needed for Search Engine Optimization. And the best networks are built from the highest quality domains.He has found a source of high-quality domains that he has found to fit well into blog networks, and now in his training, Ultra Domain Source for PBNs, he is sharing this source with you.He is convinced of the quality of these domains, and says about them,These aren’t ordinary domains either, these are real and meaningful... [...]

Misha Maruma says, “In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese).The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users.The report is based on surveys sampling 30,000 Chinese residents older than six, from all of China’s administrative regions.In this article, I’m going to examine the implications of the report and use the findings to help guide B2B marketers to understand the search engine market in China”.A... [...]

Rebecca Maynes says, “In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“.This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver. Use Google to find a moving company in Toronto.” Participants were all presented with the same Google SERP, no matter the search query.Mediative wanted to know where people look and click on the... [...]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months.Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game.From Tweaks To StrategyThere used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”.The Only Thing Certain In SEO Is ChangeSEO Book Blog [...]

George Katsoudas has informed us that the price of his new WordPress plugin 1-Click Video Ranker WordPress Plugin will go up at the end of this week, just 3 days from now.This plugin allows you to tap into the 10 Billion daily page views that Google search results get and the preference it gives videos in those results.1-Click Video Ranker WordPress Plugin creates text-based images and optimizes these images for search engines, and it does it all automatically.Specifically, it adds the proper “schema.org video markup” to your posts or pages that have an embedded video. This additional... [...]

Graham Charlton says, “How should sites plan their SEO strategies for seasonal events, which tend to be very competitive? The obvious example is Christmas, but recurring events like Valentine’s Day, Mother’s Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take advantage of.Using examples for Christmas-related search terms, I’ll look at the best strategy for ranking for such competitive events.Broadly speaking, the answer is to publish early and not to mess with the pages too much”.Seasonal pages... [...]