Marcus Tober says, “Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system.For example, Google’s... [...]

Christopher Ratcliff says, “Or… how to attract the attention of global search audiences in territories that aren’t your own?So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good.You’ve also triumphed with your local SEO and now your business is regularly providing search results that are relevant to searchers based on their current location and creating huge amounts of footfall through your high street doors.Heck you’ve even smashed through... [...]

Lee Odden says, “Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibilty has changed substantially.As search engines look for signals of credibility amongst content and links, humans do the same thing. In the way that links alone used to drive the search visibility of a web page up, endorsements and mentions from industry influencers can still boost the visibility of a brand. As a result, the trend towards influencer and advocate marketing is on the rise.While SEO and influencer content might seem... [...]

Casey Meraz says, “Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you’ve hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit guide”.How to Perform the... [...]

Billy Hoffman says, “A fast website is a crucial component of a great user experience. So much so that a few years ago Google announced that they were using page load time as a factor in search engine rankings. More recently, Google also announced that they would be favoring websites that use Transport Layer Security (TLS) in its search rankings. TLSencrypts a website’s traffic preventing other entities from monitoring its communications. However, adding this protection introduces more complexity to your website and how it communicates with your visitors, potentially slowing things... [...]

Alex Cass and Alex Becker have just launched their new training that they say has earned them and a couple of their partners $300,000 (in aggregate) in a single month.They use SEO to rank sites, many sites, over and over, using the same process each time. Client sites, affiliate sites and sites for their own products.This process works for any site, they report. And with their step-by-step, repeatable process anyone can do it.In Source Phoenix, even if you are a brand-new beginner, who can hardly spell SEO, they are offering to show you how to make $7 figures a year, if you put your mind to... [...]

Graham Charlton says, “While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work. Indeed, a recent study found that exact match domains were able to rank highly with fewer links and less content than branded competitors.I’ve decided to delve deeper into this issue with some examples and opinions from a cast of SEO experts”.Do exact match domains still work as an SEO tactic?‘Econsultancy’ Blog [...]

Tom Anthony says, “Google’s Physical Web project is a new initiative to establish a standard for making ‘smart’ objects which people can interact with via their smart phones or similar devices. This post introduces the Physical Web concept, how it works, and will make a couple of first predictions about how this might affect SEO in the future, including how interactions will be ranked”.Google’s Physical Web and its Impact on SearchMOZ Blog [...]

Graham Charlton says, “Aleyda Solis is a well known International SEO consultant, blogger and speaker. With many years of experience, Aleyda has worked for European, American and Latin American companies, developing international, multilingual, and mobile SEO projects.We’re very pleased to have Aleyda presenting at our Festival of Marketing event this month.I’ve been asking her about the topic of her presentation, multi-device SEO, as well as the best approaches for international search”.Q&A: Aleyda Solis on SEO in a multi-device world‘Econsultancy’... [...]

Elena Terenteva says, “Landing pages rock, fact.• They help you target your message to very specific audience needs.• They are persuasive.• They help focus the reader’s attention on your offer.• And they convert.In short, there’s no better way to make a sales pitch online than through landing pages.There’s just one problem – creating them takes time.It’s partially due to how long it takes to formulate and test ideas. From design elements to your offer and the way to get it in front of your audience, you need to consider it all and more”.How to Beat the... [...]