Travis Bliffen says, “Last weeks’ post covered some ideas for quick content creation and the week prior gave you the knowledge to quickly find keywords that could be used as a starting point for content and ultimately, greater online visibility.Today you are going to learn how to implement keywords and content into your site along with a proper on page optimization structure.BEFORE YOU STARTBefore you begin optimizing your site, you need to understand what works now, not what used to work”.SEO in 30 Minutes a Day – Optimizing Your WebsiteWebsite Magazine [...]

Josh Wilson says, “Last week, I wrote about the importance of considering the value exchange scale in your marketing campaigns. I explained how increasing the perceived value of a product to your consumer can transform something as simple as a rock found in your backyard into the must-have toy sensation of the season — the Pet Rock.This week, I’m going to share some more tactics to use this scale to impact your marketing efforts, but I must warn you, things are going to get a little deeper. I recommend reading last week’s article before you proceed”.Landing Page Optimization: Leveraging... [...]

Matthre Barby says, “Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities of it.One of the other motivations for starting our blog, outside of our love for food, was the fact that we’re both pescetarians (i.e. we follow a vegetarian diet, plus eat seafood). Now, when it comes to finding specialist pescetarian blogs, the results are pretty limited. I mean, I could count them... [...]

David Mihm says, “Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year’s Local Search Ranking Factors survey results. Here they are! Hard to believe, but this is the seventh year I’ve conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey”.Announcing the 2014 Local Search Ranking Factors ResultsMOZ Blog [...]

Andy Curry says, “In “Do-it-yourself SEO: Dos and Dont’s for Backlinks,” my article last month, I discussed “anchor text,” which is the text that is a clickable link from one web page to another.Anchor text can be anything, really. For a link to a Realtor’s website in Charlottesville, Virginia, anchor text could be, for example: “Charlottesville farm for sale.”That phrase would be clickable. If placed on a website linking back to a Realtor’s site that sells farms in Charlottesville, that would be a good anchor text.However, anchor text can be tricky because Google is... [...]

Rand Fishkin says, “All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are”.How to Acquire Anchor Text-Rich Links Without Resorting to Spam or ManipulationMOZ Blog [...]

Susan Tucker says, “While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands.Content marketing can include articles, blog posts, videos, press releases, direct mail pieces, infographics, webinars, and many other content-driven tactics. When your company is creating content, you are thinking like a publisher and therefore attracting consumers seeking the information that is valuable... [...]

The ‘Business 2 Community’ team says, “Join SEMrush and Startup Marketing Conference on Thursday, Oct. 16 at 2:00 pm for the webinar, Your Future in Search. In this webinar, search marketing experts Michael Stricker and Jamie Smith will present the essential steps for startup success using organic and paid search engine marketing. Entrepreneurs require competitive market research, so learn how to plan for digital’s contribution. Michael has been an international consultant for brands such as Aeropostale, BET, Dell, GolfSmith. Jamie has been quoted in the New York Times and Wall Street... [...]

Josh Wilson says, “In an experiment with a B2B company, we split tested two landing pages against each other. Let me give you a brief background on the test, and then, I invite you to guess which landing page produced the most leads. BackgroundThis B2B company wanted to promote one of its thermal imaging cameras by creating a downloadable guide where people can enter personal information on a landing page registration form and then get access to a product guide download that will help them choose which thermal imaging camera to purchase”.Landing Page Optimization: Leveraging perception... [...]

Carla Dawson says, “SEO is a concept that has been around for years and some universities have incorporated it into the curricula. A while back, I posted this question on Moz and noticed some very strong opinions on the idea that SEO should be part of formal education. Search Engine Journal also posted an article on the idea that SEO should not be taught in universities. We (I co-wrote this post with Aleksej Heinze, who also currently teaches SEO) obviously believe SEO should be taught in higher education and got together to discuss how it benefits the SEO industry and how SEO can be incorporated... [...]