Peterd says, “In the last post, we looked at how SEO has always been changing, but one thing remains constant – the quest for information.

Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information seen either ahead of the competition, or in places where the competition haven’t yet targeted.

Channels

My take on SEO is broad because I’m concerned with the marketing potential of the search process, rather than just the behaviour of the Google search engine. We know the term SEO stands for Search Engine Optimization. It’s never been particularly accurate, and less so now, because what most people are really talking about is not SEO, but GO”.

Use Verticals To Increase Reach

SEO Book Blog


You May Also Like These Topics...

Improving Marketing Performance with Voice Search Optimization

Voice search marketing is growing with the rising number of devices. According to Statista, there will be 8 billion voice assistants in use worldwide by 2024. Search Engine Journal contributor Brian Fredrick has shared some useful tips for leveraging the power of voice search optimization. He says, “The link between good UX and improved search […]

Sharing is caring

Paid Search Tactics You Need to Maximize ROI in a Tight Economy, July 21 [Webinar]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a […]

Sharing is caring

Create effective Search ads [Guide]

Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads. In this Search ads guide […]

Sharing is caring

Share of Search: The Ultimate Guide [Guide]

Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category. Semrush has published ‘Share of Search: The Ultimate Guide & 3 Measurement Tools’. Alex Birkett says, “There are many metrics we marketers use to approximate ‘brand awareness.’ The problem […]

Sharing is caring
Sharing is caring