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Tuesday, September 22, 2020

Archive for the 'Facebook Advertisements' Category

‘Three things that Lead Ads tell us about the future of Facebook advertising’ – ‘Econsultancy’ Blog

Jeff Rajeck says, “Facebook recently launched a new way to advertise: Lead Ads.We’ve been trying them out as part of the promotion for an upcoming event, and this has revealed three things about the future of Facebook advertising.I’ll go into that in more detail, but first a quick plug for the event in question.Econsultancy is holding a roundtable for client-side marketers in Sydney and Melbourne this month on Behavioural Marketing. And for those who are in Sydney you can sign up here, for Melbourne sign up here.Now, on with the post…What are Lead Ads?Lead Ads let... [...]

Instantly improve your Facebook ad targeting #ad

Ali G‘s new Social Interest Freak software finds just the Facebook members who are likely buyers for your product or service, so you can show your ads only to them.Now, you can focus the targeting for your Facebook ads using any number of criteria for defining the audience you are wanting to reach. Maybe you only want to serve people in California, who love Chevrolet and are Republicans with an income over $100,000. Social Interest Freak will let you do things like that.Regardless of what niche you’re in, the better you target your ads, the less waste there will be in ad views and... [...]

Social Interest Freak: Pinpoint ad targeting for Facebook and Instagram #ad

Ali G has just released his new Social Interest Freak desktop software. Actually, this is version 2, an upgrade from his earlier release. It’s built on Adobe AIR, so whether you use a PC or a Mac, this is for you.It started out as a Facebook tool, but now, in Version 2, Instagram is also supported.Its purpose is to precisely target your marketing campaigns on Facebook and Instagram so every penny you spend brings you a payback.Ali has created a demo video to show you what this new tool with do. You can check it out here:Social Interest Freak Demo.This is up-to-date marketing you won’t... [...]

‘4 Things Businesses Need to Know But Often Don’t About Facebook Advertising’ – ‘Entrepreneur’ Blog

Kim Walsh-Phillips says, “Businesses should be measuring their social media activities, but many still don’t. According to this year’s Industry Report from SocialMediaExaminer.com, only 42 percent of businesses surveyed said they were able to measure their social activities.Related: How to Save at Least 2 Hours Per Week on Social-Media MarketingAs for measuring ROI, 37 percent in 2014 indicated they could do this; and in 2013, the percentage was only 26 percent. Contrast those numbers with the 87 percent of businesses surveyed reporting that they planned to increase... [...]

‘Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads’ – ‘Marketing Land’ Article

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data.Called “lead ads” and in testing since June, the ad unit is now available to all advertisers, Facebook said today in a blog post. The basic idea is this:When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information... [...]

Can 3000 online marketers be wrong about it? #ad

It’s been a little over a month since Stephen Gilbert released Snap Affiliate Profits. In these weeks, over 3000 marketers have invested in this training.If you want more details about this training in effective affiliate marketing, you can check the earlier notice on IM NewsWatch here: IM NewsWatch notice on Snap Affiliate Profits.In summary, Gilbert reports that he has been able to use $5 in Facebook ads to generate $75 in sales. Snap Affiliate Profits shows how to do it.Keep in mind:• This is a case study showing how he did it, including his real results.• It only takes 20-30... [...]

‘Holiday Advertising on Facebook: Benchmarks and Trends’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans.The report was based on an analysis of the Facebook ad spend, clicks, and impressions of e-commerce advertisers using Nanigans software in 2014. Purchase-related metrics were calculated by aggregating data across sampled e-commerce advertisers that have same-day purchase attribution.Purchase rates during the 2014 holiday season doubled for nearly every day of the... [...]

A Proven Formula for Generating 500 Leads per Day #ad

New York Times Best Selling Author, Ron Douglas has been using $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training.Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him. Douglas gets his opt-ins and his sales for a real bargain price, and he wants to share this profitable information with you. One advantage of Facebook ads is that, unlike AdWords, you can drive traffic to landing pages (if you’re careful) so you can capture contact information for your list. This makes the click... [...]

‘App Ad Spend On Facebook Up Nearly 300 Percent In Q2’ – ‘Marketing Land’ Article

Ginny Marvin says, “App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising.Spend is being catapulted by rising budgets and more competition. Kenshoo says it is now tracking twice as many mobile app titles compared to a year ago.While click-through rates have fallen 15 percent year-over-year, click-to-install rates increased by 32 percent, and the cost per install (CPI) fell by 12 percent... [...]

‘First Look: Facebook Starts Testing Immersive Mobile Ads’ – ‘Marketing Land’ Article

Martin Beck says, “After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format.The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook. The idea is very similar to the Instant Article format Facebook offering to publishers, except instead... [...]