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Saturday, August 15, 2020

Archive for the 'Facebook Advertisements' Category

Want 1 cent clicks to your e-commerce store? #ad

An avid surfer (nicknamed Lyfe Lyte) travels the world (and has for years) to every surfing beach he can find, always hunting down his next wave. In fact, he just got back to America a few months ago after spending 2 full years surfing.This isn’t a cheap lifestyle that he has chosen, even though he often sleeps on the beach. But he has the income to live this way because he has set up processes for his business, so he doesn’t have to be tied down to a desk just to keep his business going.Lyte said, “I didn’t start a business online just to be on the computer 15 hours... [...]

‘Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers’ – recode

Peter Kafka says, “Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.For now, Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales. That’s the same split offered by YouTube, which dominates the online video ad business.If the new... [...]

‘Should advertisers pressure Facebook to be audited?’ – Marketing Land

Kevin Lee says, “If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the network’s discovery of analytics “bugs.”The first such disclosure occurred in September, when Facebook admitted overestimating video views for the prior 24 months by up to 80 percent. While Facebook was quick to note that the error “did not impact billing,” the result was an embarrassment, plus at least one lawsuit alleging that the error caused the plaintiff to overspend on paid ads “on the belief that the advertisements were... [...]

‘New Guide: Facebook Ads for Ecommerce Entrepreneurs’ – Shopify Blog

IR team says, “Most people who use the Facebook aren’t “searching” for a product that will add more value to their lives; they’re searching for that next funny or emotional status update, a trending piece of news or information, or even just a simple distraction. For you, as an ecommerce store owner, this is your ultimate opportunity.The power of Facebook ads allows you to evoke the same emotion and curiosity that people crave when they log-in on their computer or phone—except you’ll be able to introduce who you are, and the value you can bring to their lives. In this guide,... [...]

‘Brands and their Facebook bots can now start conversations through ads’ – ‘Mashable’

Patrick Kulp says, “Facebook is making it easier than ever for brands to lure you into chatting with them.The social network rolled out a new type of ad on Tuesday that lets advertisers with or without Messenger bots solicit messages through sponsored News Feed posts.The posts look like any other ad on the site, but have a “send message” button in place of a link to an outside site.Another iteration of the format lets brands run ads within a particular open conversation on the Messenger platform in an attempt to reconnect with users with whom they’ve talked before.Facebook... [...]

‘Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More’ – HubSpot

Sophia Bernazzani says, “Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising.Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found... [...]

‘Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads’ – Marketing Land

Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months.For comparison, Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 2015 (Facebook’s real main rival, Google, no longer says how many advertisers it has). And Facebook-owned Instagram announced last week that more than 500,000 brands buy its ads each... [...]

’10 Things You Should Know About Facebook Ads’ – Small Business Trends

Matt Mansfield says, “If you want to break through all the noise on social media, it sometimes pays to advertise. And when it comes to social media advertising, Facebook is still the king.But while the social media giant has made strides in simplifying its advertising platform, it’s still robust enough for certain features to slip through the cracks.If you want to make the most of your Facebook (NASDAQ:FB) advertising efforts, then check out the 10 things you might not know about Facebook ads below.Facebook Advertising Tips1. You Can Use Facebook Ads for Different PurposesWhether... [...]

‘3 Deadly Sins of Facebook Advertising’ – Entrepreneur

Josh Denning says, “The story is an all-too-familiar one: A business owner reads several success stories for Facebook Advertising and decides to try herself.After all, how hard is it, really?She reads everything she can and does everything she’s supposed to. She writes a compelling headline, chooses an image, writes persuasive copy, but, when she launches her campaign – crickets.Failing to recoup her ad costs, she gives up on Facebook Advertising, altogether, when really, it wasn’t the strategy that was at fault; it was her execution.Maybe you’ve been there yourself. Maybe... [...]

‘How to Write Better Headlines for Your Facebook Ads’ – HubSpot

Sophia Bernazzani says, “With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.And while Facebook’s targeting options make it easier for you to get your ads in front of the people you really care about, it’s ultimately up to you to do the convincing. To do that, you’ll need to pay close attention to the details.If you look at AdEspresso’s anatomy of a Facebook Ad diagram, the headline may seem like a tiny piece of the puzzle, but that couldn’t be further... [...]