Kim Walsh-Phillips says, “Businesses should be measuring their social media activities, but many still don’t. According to this year’s Industry Report from SocialMediaExaminer.com, only 42 percent of businesses surveyed said they were able to measure their social activities.

Related: How to Save at Least 2 Hours Per Week on Social-Media Marketing

As for measuring ROI, 37 percent in 2014 indicated they could do this; and in 2013, the percentage was only 26 percent. Contrast those numbers with the 87 percent of businesses surveyed reporting that they planned to increase their investment of time and money on social channels“.

4 Things Businesses Need to Know But Often Don’t About Facebook Advertising

‘Entrepreneur’ Blog

Sharing is caring