Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data.

Called “lead ads” and in testing since June, the ad unit is now available to all advertisers, Facebook said today in a blog post. The basic idea is this:

When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the autofilled form. Like all of our ad types, lead ads were built with privacy in mind. People can edit their contact information before submitting the form, and this information isn’t sent to the business until a person clicks “submit.”

Facebook has added several new features to the ad unit since announcing the test in June“.

Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads

Marketing Land

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