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Monday, July 6, 2020

Archive for the 'Facebook Advertisements' Category

‘5 reasons your Facebook Ads aren’t working’ – Marketing Land

Blaise Lucey says, “Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly.Except for the ROI part.Simply Measured’s “State of Social Media Marketing Report” (email registration required) found that 61 percent of marketers still say their top challenge is proving ROI from social.The report found that just... [...]

‘What Does the Future of Facebook Advertising Look Like?’ – HubSpot

Ellen Bartolino says, “While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement. Additional functions help you build credibility and relevance when users see and interact... [...]

‘7 Steps to Create and Measure Winning Facebook Ads’ – AWeber

Rebecca Pollard says, “Searching for a tactic to send more traffic to your website sign up forms and grow your email marketing audience?Facebook’s a good option. With 1.65 billion monthly users, Facebook gives you a huge audience, who you can connect with, drive to your site and get to join your subscriber list.At AWeber, Facebook ads are one of our highest-performing Facebook strategies. When done correctly, Facebook ads are budget friendly, bring in qualified leads and reach a large audience, unlike unpaid Facebook posts (algorithm changes are a pain).In this post, I’ll walk you... [...]

‘How to run a conversion-focused Facebook Ads campaign’ – Marketing Land

Khalid Saleh says, “With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As click-through rates drop and competition increases, it’s more important than ever to run a conversion-focused Facebook ad campaign.In this post, I’ll share four things you can do to create a Facebook campaign that brings in leads, not just traffic.1. Run broad tests before zeroing in on an audience setFacebook’s targeting capabilities are its biggest strength. You can zoom in and target cat lovers who like Kanye West and live... [...]

‘Six B2B Takeaways From Six Great Facebook Ads’ – MarketingProfs

Daniel Kushner says, “Facebook is a powerful social media outlet, even for B2B marketers.Though it’s known as the social network of choice for B2C companies, and some have concerns whether organic Facebook marketing is still viable for B2B companies, the fact remains that with 1.5 billion monthly active users, Facebook still reigns supreme for market reach potential, regardless of industry.How can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is “pay to play”: Facebook advertising.Beyond the power of tailoring ads to specific... [...]

‘How to Monetize Your Facebook Advertising’ – Entrepreneur

Erin Schultz says, “When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with a campaign are often business-model issues. “The business model being run in conjunction with the ads is flawed,” he says. “Most set out on an ad campaign expect an immediate return on investment off of the first sale from a customer —... [...]

‘4 Insider Tips for Getting Facebook Ads to Work for You’ – Business.com

Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools.But just because these options are easy to select doesn’t mean that they’re easy to master.Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests.Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]

‘Why all the excitement surrounding Facebook’s Dynamic Ads?’ – Econsultancy

Lauren Evans says, “It wasn’t too long ago that people were saying that trying to sell products and services on social media would never be very successful.Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.Because they’re starting to really take off.In fact, the growth in product-focused dynamic ads (originally called Dynamic Product Ads) is believed to be one of the factors that helped spend on social ads jump 86% year-on-year in Q1 2016 according to Kenshoo data (see chart). And dynamic ads,... [...]

‘Facebook Lead Ads: Facebook Debuts New Advertising’ – Business.com

Ewa Puchalska says, “So, a website and blog for your company or product are all set up.You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics.But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners. Are Your Lead Magnets Irresistible?The question that many online businesses fail to answer is: do we offer visitors... [...]

‘Facebook Advertising Is Where It’s at, Which Is Why I Spent $3 Million on It’ – ‘Entrepreneur’ Blog

Kyle Taylor says, “The advertising side of Facebook tends to get a bad rap. Small business owners often complain that the user interface constantly changes, or that it’s increasingly difficult and expensive to reach fans. But when you get down to it, Facebook ads do work — only if you follow certain best practices for reaching your target audience. In my experience, they’re cheaper and more effective than most other forms of advertising, including the popular Adwords.Over the last year, I’ve spent $3 million on Facebook ads to grow my company’s blog, the Penny Hoarder. Sounds... [...]