‘Why all the excitement surrounding Facebook’s Dynamic Ads?’ – Econsultancy
Lauren Evans says, “It wasn’t too long ago that people were saying that trying to sell products and services on social media would never be very successful.
Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.
Because they’re starting to really take off.
In fact, the growth in product-focused dynamic ads (originally called Dynamic Product Ads) is believed to be one of the factors that helped spend on social ads jump 86% year-on-year in Q1 2016 according to Kenshoo data (see chart).
And dynamic ads, coupled with growing Instagram advertising, helped push social spend in Q1 2016 higher than Q4 2015, going against the grain of typical seasonal spend patterns”.
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