Kate Taylor Mighty says, “Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads.The key to creating “inbound-y” display ad campaigns is proper planning and positioning. In this article, we’ll cover how to define performance metrics for your display ads, set measurable goals, and ultimately analyze success.Analyzing Ad Performance and Setting GoalsThe following is an excerpt... [...]

Ayaz Nanji says, “In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.The report was based on Zenith’s global advertising data for past years as well as spend projections through 2019.Internet ad spend is expected to reach $205 billion in 2017, and projected to account for 37% of all global ad spend this year, up from 34% in 2016.Advertisers are expected to spend $192 billion on traditional television advertising in 2017″.Global Advertising... [...]

Tamar Weinberg says, “Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers.Here are the features:A redesigned interface that is user-friendly and “easier on the eyes.”Reddit now offers post-pay billing, which saves advertisers from having to top up their accounts or request refunds if the ad doesn’t run up to the paid amount.Multiple creatives can be used per campaign, and you can also create a campaign and add creatives to it versus the other way around (which was previously required... [...]

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago.Google extended the now two-year old store visits measurement program to ads on the Display Network in September 2016 and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now set to make store visits data available to thousands more advertisers due... [...]

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number.In September, Google extended the now two-year old store visits measurement program to ads on the Display Network and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now positioned to make store visits data available... [...]

Annie Pilon says, “If you want your business to succeed online, you can’t just sell to customers — you have to actually connect with them. Luckily, there are tons of different ways you can do this. And members of our small business community are well versed in all of those different techniques. Check out some of their top tips below.Learn the Do’s and Don’ts of Connecting Through InstagramIf you use Instagram for your business, then you have access to a great tool for connecting with customers and other members of your target audience. But there are some do’s and don’ts to... [...]

Annie Pilon says, “These days, it seems like just about every offline business is working on creating some kind of online presence. But the biggest name in ecommerce is now trying to do the exact opposite.Amazon (NASDAQ:AMZN), the ecommerce giant that originally gained notoriety from selling books online, is now breaking into the brick-and-mortar bookstore business. It’s not exactly a booming industry — big names like Borders have had to close up shop in recent years. But Amazon has brought some unique elements into its retail store.Located in Chicago’s Lakeview neighborhood, the... [...]

SBT team says, “Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories.If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come.How to Avoid Annoying Your Email ListDon’t Start with a Hard SellPeople sign up for your email list for a variety of reasons. The most popular methods... [...]

Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better.The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear.The move comes after the Times of London set off a firestorm with reports that major advertisers were being featured alongside terrorist sympathizers, Nazis and other extremists on YouTube.Several big brands have pulled their ads from the platform in response over the past few days, and... [...]

Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to increase about 15 percent while Facebook’s is expected to jump 32 percent.The Benefits of Google and Facebook Advertising“Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn... [...]