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Saturday, May 21, 2022

Archive for the 'Google Advertising' Category

Ultimate How-to Guide on Google Ads A/B Testing [Guide]

Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue. She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile compatibility testing for the same page. Where to Start Start by looking at what your campaign entails and deciding what its focus should be. This will tell you what kind of test you need. If you’re looking at the features of an ad, like its headline,... [...]

Survival Guide to Google Ads for Small Business [Guide]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary to popular belief, small budgets absolutely can compete with big spenders in Google Ads, you just have to know where to look: 1. Choose the right keywords Your keyword strategy is your key (no pun intended) to maximizing your advertising budget,... [...]

What Is Google’s Smart Bidding? [Answered]

Google’s smart bidding technology recognizes when, where, and how much to bid based on the likelihood of achieving a conversion. And it’s able to do it instantly, every time. Portent contributor Sabrina Souza has published an article highlighting Google’s Smart Bidding. She says, “Automation in search engine marketing is ever advancing, especially when it comes to your campaign’s bidding strategy. Google smart bidding has been around since 2016 and has continuously improved over the years to become even smarter and more effective at driving your business goals. Factors (“signals”)... [...]

Google Ads Conversion Masterclass: From Clicks to Calls to Revenue [Webinar Replay]

Search Engine Land has made available the replay of the ‘Google Ads Conversion Masterclass: From Clicks to Calls to Revenue’ webinar. The SEJ team says, “Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022. You’ll learn: The keys to Google Ads search success in 2022 Common mistakes that hurt Google... [...]

Optimizing Google Display Ads

By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad. Number one. Are your campaigns set up correctly? To ensure your campaigns get off on the right foot, there are a couple steps you... [...]

Here’s Why Your Google Ads Aren’t Showing

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]

Tips To Optimize Your Responsive Search Ads

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads. She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward. “As we’ve suspected, RSAs will become the only ad format that you’re... [...]

Setting Smarter Search Bids [Guide]

Smart Bidding can help you save time and drive search engine marketing performance. You can do this by selecting the right keywords. Google has published a new guide ‘Setting Smarter Search Bids’ to provide a behind-the-scenes look at smart bidding. The Google team says, “In this guide, we’ll take you behind the scenes and walk through how Google Ads automated bidding and Smart Bidding work. You’ll learn what signals are used, how bids are calculated, and what you can do to improve performance. The bidding challenge Marketers often choose automated bidding solutions to make... [...]

NYTimes on Google and Facebook’s Ad Empires

The online advertising landscape has transformed how businesses promote and sell their products and services. The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’. She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless cars! Cloud! Artificial intelligence! The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst... [...]

5 Tips to Max your Google Ads Search Spend Efficiency and Grow, October 5 [Webinar]

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. . Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT. The DMD team says, “Join this session to hear 5 cutting edge tactics to improve your spend efficiency: Tricks to focusing Local Markets to trimming poor performance Stop pesky affiliates and partners increasing CPCs Dominate brand market share with Share of Search metrics Scan... [...]