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Saturday, September 24, 2022

Archive for the 'Google Advertising' Category

A Beginner’s Guide to How Google Ads Work [Guide]

Google Ads is the leading online advertising platform for placing ads on search engine results pages. Most Internet ad campaigns are powered by Google. MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on your ad. The higher your bid, the higher your ad’s chance of being seen—which in return increases your potential for... [...]

These Google Ads Strategies No Longer Work in 2022 [Video]

Aaron Young has published a new video featuring the Google Ads Strategies that no longer work in 2022. He says, “Over the past 12 months Google Ads has made some major changes to their platform, because of these dramatic changes I want to take you through the Top 3 Google Ads strategies that no longer work in 2022.”  [...]

Improving Click-Through Rate in Google Ads

Click-through rate, in general, is a ratio of clicks to impressions. So in Google Ads, an impression occurs when your ad appears on the SERP, and a click occurs when the person viewing your ad clicks on it. WordStream has published an article featuring 12 ways to improve your click-through rate in Google Ads. The WordStream team says, “There are a few approaches. The first is with your targeting. 1. Target the right keywords For starters, make sure you’re targeting the right keywords. Here are three types of keyword to focus on for higher click-through rates: Commercial intent keywords: Commercial... [...]

What Is Cost Per Click (CPC)? [Answered]

Search Engine Journal contributor Brooke Osmundson has published an article explaining the Cost Per Click (CPC) bidding. She says, “CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and when to use it. What Is Cost Per Click? Cost per click is a bidding model that determines how much advertisers pay for their ads. The technical definition of cost per click, according to Google: Cost-per-click (CPC) bidding means that you pay... [...]

A Beginner’s Guide to How Google Ads Work [Guide]

MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’ explaining how Google Ads work. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on your ad. The higher your bid, the higher your ad’s chance of being seen—which in return increases your potential for sales and conversions. Five Musts for Beginners Who Use Google Ads 1. Keyword Research The goal is to attract the right type... [...]

Make your products stand out and drive more sales with Performance Max [Guide]

Google Ads team has published a new guide titled ‘Make your products stand out and drive more sales with Performance Max’ for advertisers. This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads. The Google Ads team says, “With people shopping across Google more than a billion times a day1, Shopping ads give you a chance to show your products and connect with consumers at key decision-making points in their shopping journey. In this guide, you’ll... [...]

How to Maximize Your Profits, as seen at Google Marketing Live [Video]

Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’  sharing some useful tips to grow your profits. The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes of privacy, measurement, and automation inform the next generation of Ads Products #GML2022.”  [...]

How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]

MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand brand SERP... [...]

Google Ads Creative Studio Available to Everyone

Google has announced the availability of the Google Ads Creative Studio for all advertisers. Now they can utilize Google Ads Creative Studio to create customized ads more cost-effectively. Google’s Joe Moukabaa and Katie Kellogg say, “Now you can create multiple or even hundreds of versions of a single display or video ad. They can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions... [...]

A guide to common Ad Manager policy questions [Guide]

Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns. John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced... [...]