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Monday, January 25, 2021

Archive for the 'Google Advertising' Category

The Ultimate Guide to Google Ads [Guide]

IMPACT has published ‘The Ultimate Guide to Google Ads: How to Create Revenue-Generating Google Ads‘.  It is authored by Dan Baum, Paid Media Specialist, IMPACT and Jason Linde, Paid Media Specialist, IMPACT. This guide answers the following questions: What the heck are Google Ads? Is that different from PPC? Are Google Ads right for my business? What are the different types of Google Ads available to me? What are the rookie mistakes everyone makes, and how do I avoid them? How do I make the most of my Google Ads budget? How do we generate a lot of revenue from our Google Ads campaigns? The... [...]

SEJ Highlights 10 Common Mistakes In Google Ads

Search Engine Journal contributor Susan Wenograd has highlighted 10 common mistakes in Google ads. She says, “In no particular order, here are the top 10 most common mistakes found repeatedly in Google Ad accounts. 1. Outdated Conversions Once upon a time, you would place a Google Ads conversion tag on the conversion page, and that was that. It fed in pixel fires from that page. Such a simplistic measurement also meant a lot less room for error. Nowadays, advertisers use conversion tags on any number of pages, import conversions from CRMs like Salesforce, use call tracking, and import conversion... [...]

Everything You Need to Know about Google Unpaid Shopping Listings

Merkle contributor Melissa Reilly has published a comprehensive article on Google’s unpaid shopping listings. She says, “Back in late April, Google announced the roll out of free traffic on its Shopping tab to help merchants better connect with consumers. The pandemic was in its earlier stages in the US and many small businesses were struggling after closing their doors to foot traffic. While targeted at small businesses that don’t have large enough advertising budgets to compete on paid listings, the free listings were made available to anyone with a feed in the Merchant Center,... [...]

Intro to Reporting & the Google Ads Query Language, December 4 [Webinar]

Google is hosting a webinar ‘Intro to Reporting & the Google Ads Query Language’ on Friday, December 4 at 10.00 am EST. The Google team says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live Q&A at the end. Reporting in the Google Ads API vs. the AdWords API Types of search requests you can perform with the Google Ads API The syntax and structure of Google Ads Query Language queries How to discover available fields to construct Google... [...]

Intro to Reporting & the Google Ads Query Language, December 4 [Webinar]

Google is hosting a webinar ‘Intro to Reporting & the Google Ads Query Language’ on Friday, December 4 at 10.00 am EST. The Google team says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live Q&A at the end. Reporting in the Google Ads API vs. the AdWords API Types of search requests you can perform with the Google Ads API The syntax and structure of Google Ads Query Language queries How to discover available fields to construct Google... [...]

Five Strategies to Control Your Google Ads Costs

Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a surprisingly cost-effective way. Here’s what we’ll cover: Define Your Google Ads Goal Identify Your 3 Critical Business... [...]

You Guide to Setting Up Google Dynamic Display Ads

With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website. WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads. says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what industry your account is in. To help you get started with this helpful feature of... [...]

Google Announces New Improvements to Attribution in Google Ads

Google’s John Chen has announced new improvements to the attribution in Google ads. He has also announced that data-driven attribution is now available to more advertisers. He says, “Today, we’re announcing improvements to Attribution in Google Ads including coverage for YouTube ads and a significant expansion in the availability of data-driven attribution. We’re also sharing updates to our lift measurement solutions including a new way to measure incremental conversions and an accelerated time frame so you get results even faster. Measure more of your Google media Attribution... [...]

Two Ways to Find Missing Search Terms for Google Ads

By building effective Google advertisements, you can grow the chances of conversions. PPC Hero contributor Khushboo Aulakh has shared an article highlighting two ways to find missing search terms for Google ads. She says, ” Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here’s how: Using vLookup to compare queries in Google Ads... [...]

Is Amazon Targeting SMBs with Search Ads? [Podcast]

RankRanger has published a new podcast episode ‘Is Amazon Targeting SMBs with Search Ads?’. Listen to this podcast to learn: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact a competitor’s ad budgets negatively. Is Amazon Targeting SMBs with Search Ads? RankRanger  [...]