According to Brookings, 90% of young people favor brands that are committed to good causes. It means that if you can successfully connect your branding efforts with a social cause, there are more chances of success.Rupert Maconick has published an article on AdWeek justifying how feature-length documentaries can make big impact on marketing.On inclusion of authentic content in the advertisements, Maconick says, “While many advertisers continue to toil in the realm of short-form branded content, a far better option for brands looking to reach consumers with socially responsible messages... [...]

According to AdWeek, online ad fraud related loses my decline by 10% this year. Earlier such losses were predicted to reach $7.2 billion which has come down to $6.5 billion.According to Marty Swant of AdWeek, this new prediction will help marketers to rightly allocate their budgets.Bob Liodice, CEO, ANA, says, “Marketers worldwide are successfully adopting strategies and tactics to fight digital ad fraud. This is a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols. And that is exceptionally good news for the advertising, marketing... [...]

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads.According to Google, the AMP pages will load fast with the new improvements.Google’s Vice President, Product Management Jerry Dischler says, “The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile... [...]

An effective ad copy helps marketers make most out of their investment in the advertising. In the world of Internet, ad copy plays a vital role to persuade people to take action.Search Engine Land columnist Mona Elesseily has shred five tips to improve ad copy and boost conversions. Elesseily has focused on reducing buyer anxiety, reducing buyer friction, creating contrast, providing incentives and using right words to grab attention and inspire action.On reducing buyer anxiety, Elesseily says, “Many people feel anxious about making purchases online. Try to incorporate elements that make... [...]

Big data is a large sets of data that can be analysed computationally to reveal patterns, trends, and associations. Big data is becoming a vital part of today’s marketing industry.In a recent Entrepreneur article Andrew Medal has shared information on how big data can strengthen online advertising. The big data can be used to create targeted and personalized campaigns for targeting the right people with the right product.On how big data can be used in advertising, Medal says, “Advertising agencies are able to gather information about consumers’ motivations: Are customers motivated... [...]

The IAB has released Dynamic Content Ad Standard Version 1.0. This standard is designed to help creative developers, ad content management systems and ad servers build and serve real time dynamic content in advertisements.The IAB team says, “The Dynamic Content Ad Standard aims to address this opportunity driving the demand for dynamic ad component standards.The new standard will represent a win/win/win for the digital ecosystem. Viewers will get more relevant ads better integrated into their digital experience; marketers will benefit with greater effectiveness, and publishers and ad... [...]

For becomeing successful in the marketing domain, one must be good at understanding the data and rightly acting upon it. The programmatic advertising has opened new doors for the data-driven marketing.Correct and approapriate data can help marketers to execute campaigns that would get higher success rates as compared to the ones lacking in data.Marketing Land columnist Grace Kaye has shared some useful insights on usging data in the marketing process.Kaye says, “A well-managed programmatic campaign should help a brand know its customers well beyond its original understanding. The insights... [...]

Internet advertising is growing and reaching most of the Internet users worldwide. But this reach of ads has also made users ignore and avoid the ads on multiple platforms.Forrester has published a report titled ‘The End Of Advertising As We Know It’. It presents the information on current backlash Google, Facebook and other publishers and ad networks.According to the report, 38% of US adults have installed an ad blocker and 47% of them actively avoid mobile in-app ads.The Forrester team says, “People love to hate advertising, yet this annoying feature of modern life has funded... [...]

Web advertising has reached every Internet-connectd smartphone from the PCs. Google’s AdSense and AdWords platforms have been the pioneering ones when it comes to optimizing the web presence.On the AdSense request, Google has removed the limitations the company had placed on 300×250 sized ad units.Google’s Inside AdSense team says, “After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.With the removal of this restriction, you still... [...]

Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google.The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed ads on parked domains and error pages in violation of California’s unfair competition and false advertising laws.The advertisers sought restitution for the difference between what they paid per click versus what they would have paid had they... [...]