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Friday, November 27, 2020

Archive for the 'Amazon News and Updates' Category

Is Amazon Targeting SMBs with Search Ads? [Podcast]

Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘Is Amazon Targeting SMBs with Search Ads?’ featuring Jason Dodge. Mordy Oberstein says, “Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact competitor’s ad budgets negatively “. Is Amazon Targeting... [...]

Black Friday Deals for Online Marketers #ad

Not all Black Friday and other holiday specials are for mobile phones and TVs. Some are for various tools you can use to build your business. Here are some Amazon offers we found that you may want to consider for your own business. They may help make 2021 a better year for you. We will have additional offers from other companies tomorrow. Bwfore looking at the product offerings, Amazon is offering you a free Amazon Business account. It has advantages over the personal account you probably have been using. Check it out here: Create an Amazon Business Account Now to the products that are on sale. Software Adobe... [...]

SEO for Amazon & the Future of Non-Traditional Search

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’. In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search. He says, “Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and... [...]

Cyber Monday was Amazon’s single biggest shopping day

Amazon has announced that this Cyber Monday was the company’s single biggest shopping day in its history. According to Amazon, customers from the whole world ordered more than 18 million toys and 13 million fashion items (combining on Black Friday and Cyber Monday). Jeff Wilke, CEO Worldwide Consumer at Amazon says, “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season. With curated gift guides, convenient shopping experiences, incredible product selection, and free... [...]

Everything you need to know about Amazon’s ad business

Along with the e-commerce, Amazon has also entered the online advertising segment and it is getting positive results. The company’s ad revenue has been growing consistently. Recode contributor Jason Del Rey has shared an article describing the company’s ad performance and other things we should know. Rey says, “Amazon’s ad business, for all its glitz and hype, does not come without significant risk: Namely, that an over-reliance on ads will ruin the Amazon shopping experience. As my colleague Rani Molla chronicled recently, the top of search result pages on Amazon are increasingly... [...]

Amazon sees 39% growth in sales, Q2 2018

In the second quarter of 2018, Amazon’s net sales increased by 38%. The company has reported $52.9 billion in sales. The company’s net income has reached $2.5 billion in the quarter. CNBC’s Eugene Kim says, “Amazon’s net income saw a whopping twelve-fold increase from the year-ago period, to a record $2.5 billion, marking the third consecutive quarter of surpassing $1 billion in profits. Amazon’s quarterly profit topped the $1 billion threshold for the first time in the fourth quarter of 2017”. Commenting on Amazon’s Q2 results, AdWeek’s Lisa... [...]

Achieve success on Amazon by busting these three myths

E-commerce requires you to continuously innovate your strategies and keep your customers satisfied. Amazon as we see it leads the e-commerce domain all over. The new e-commerce brands and marketers have certain myths that keep them away from achieving e-commerce success. Marketing Land columnist Andrew Waber has shared three such myths. Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

Amazon may soon launch new ad tools [report]

Bloomberg’s Spencer Soper and Mark Bergen have reported that Amazon may soon come out with advertising tools that will compete with Google. According to Marketing Land, Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion. Soper and Bergen say, “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA. The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow shoppers... [...]

Amazon’s Alexa may feature ads in 2018

CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others. Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it’s easy to scroll down or ignore written suggestions. Amazon has hinted in the past... [...]

Amazon achieved 55% share in Black Friday sales

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday. Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day. Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion... [...]