Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders.John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both... [...]

Internet advertising is a way to help marketers reach out more clients and make more sales. Fortunately here they have a choice to set their budget for advertising their products and services.Entrepreneur writer Nathan Chan has published an article to help marketers move beyond AdWords and consider Reddt, Outbrain and Taboola for prospective ads.Chan says, “Here are three other types of ads also highly effective for many companies. If you aren’t already using these platforms to increase brand awareness and sales, you might want to change that right away.1. Reddit adsReddit is a conversation... [...]

Google is experimenting with VR ad formats at its Area 120 workshop. The Google team is trying native, mobile VR ad format in the beginning.Area 120’s Aayush Upadhyay and Neel Rao say, “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad. By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video.Our work focuses on a... [...]

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization.It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids.Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns.On a question dealing with continuing with regular campaigns, Lawson says, “Smart display campaigns can help save time and drive better performance by automating bidding, targeting... [...]

Content is seen as an integral part of the brands’ marketing efforts. It plays vital role in promotion of products and services.Entrepreneur’s Ayodeji Onibalusi has shared five tips to create content that can supercharge marketers’ advertising efforts.Advocating inclusion of interactive content format, Onibalusi, says, “Creating your content in an interactive format allows you to speak more directly and start a conversation with your audience by, for example, asking questions and giving them room to give their opinion or voice preference.An interactive format also goes... [...]

The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social.More Findings34% of marketers plan to increase their mobile search budgets by more than 30%43% marketers plan to use local extensions as part of a mobile optimized approach to paid search marketing40% plan to use extended text ads for mobile search marketing42% marketers say that content marketing is their top priority in 201739% and 30% of marketers said that search marketing and social media re their priorities... [...]

According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers.More findings37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content11% said that they will boycott or avoid doing business with such brands9% of consumers said that in such situation, they will raise the issue75% of the consumers said that they are worried about growing number of fake newsAccording to 60% consumers, due to fake news they consume... [...]

NNGroup has published a report based on the survey of 452 adult respondents from US. The survey tried to find out the perceptions of the participants on various ad formats.Key FindingsModal ad formats are most hated on desktop. 5.82% of participants stated this.Internet users (5.79%) also don’t like to autoplay video ads on desktop5.75% users do not like intracontent ads on desktopOn mobile too, 5.94% people stated that they hate Modal ads5.70% stated that they do not like prevideo ads with no skip.Therese Fessenden says, “The ads that generated most positive comments were... [...]

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards.Google is taking this measure to help publishers with good ad experiences get paid for their work.Ramaswamy says, “The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging–ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter... [...]

According to an AdBlock report, 40% of US Internet users block ads on laptops and 22% of them block ads on mobile devices. The survey involved 1,000 US internet users.More Findings49% of users say that too many ads are irrelevant and annoying40% said that there are ‘too many’ ads40% of them found online ads ‘intrusive’According to 37%, ads take up too much screen space25% users stated that they don’t like personalized ads.40% US Internet Users Block Ads [...]