LinkedIn has published a new infographic highlighting the top 10 in-demand marketing skills in 2021. Lisa Sy says, “Tracking trends and changes taking place around in-demand professional skills and job titles can be very illuminating in terms of marketing’s broader evolution. The context and insight is valuable for both leaders and their teams of talent. At LinkedIn, we’re lucky to have unique visibility into these trends, and today we share some data around which jobs are growing in demand, what skills marketing employers are seeking out, and which areas of marketing and education... [...]

When it comes to building easily manageable websites, Wix and WordPress are two popular platforms. But which one is better for SEO? Search Engine Journal’s Adam Heitzman has published an article comparing features, pros & cons of both these platforms. He says, “In this column, you’ll learn the pros and cons of each platform when it comes to SEO, along with some interesting facts and tips to help you make the right decision for your website. The Argument for Wix WordPress’ complete market dominance started to diminish when we began to see new website builders hit the scene. These... [...]

60 Minute Sales Letters is a plug and play system that gets you crafting irresistible sales letters quickly. Almost everyone hates writing sales letters (well, except those big copywriters who get paid a ton of money to create those long-form sales letters that bring in millions.) But you and I are not paid that ton of money to type until our fingertips bleed and brains ache. What we want is to get our message out there and selling products. We have other work. We aren’t full-time writers, after all. So our methods need to be fast and effective. Amanda Craven created 60 Minute Sales Letters... [...]

Search Engine Journal has published ‘Your Guide to Google E-A-T & SEO’ to help you understand Google E-A-T and SEO. The SEJ team says, “Your Guide to Google E-A-T & SEO will help answer questions like: What is E-A-T, and why does it matter? Is E-A-T a ranking factor? How do Google’s Search Quality Rater’s Guidelines influence the content you’re writing? How to implement structured data to support your content? How do I build links with an E-A-T mindset?”. Your Guide to Google E-A-T & SEO Search Engine Journal  [...]

To get maximum from your content marketing strategy, you need to continuously try to create high-quality content that matters to your audience. MOZ contributor Rhianna Hixon has published an article on using SERP features to inform your content strategy. She says, “Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every... [...]

Social media platforms continue to rise and grow the businesses that are using these platforms optimally. With a strong social media marketing strategy, you can continue to make more sales. Entrepreneur magazine contributor Ademola Alex Adekunbi has shared five useful social media marketing tips to improve your sales. He says, “For businesses, it’s clear that social media can be a goldmine of leads and conversions, if handled correctly. That’s why many companies have focused their marketing budgets on social media, trying to build a following and cultivate customer loyalty as well as... [...]

Social media plays a very important role in the marketing and sales processes. Especially, networks like LinkedIn help you connect with professional contacts and promote your products and services. Mary Cullen of Instructional Solutions has published an article highlighting three useful strategies to write a great LinkedIn summary for better results. She says, “If you’re in sales, your LinkedIn About section summary should not be targeted at recruiters and colleagues, but at potential buyers. First, Hook Them LinkedIn is overflowing with content and connections. It is easy to scroll past... [...]

Social media platforms enable businesses to reach their target audiences. Instagram Live tool enables you to connect with brands and influencers in real-time. Search Engine Journal contributor Ashley Segura has published an article highlighting five Instagram best practices. She says, “Instagram Live offers the opportunity to strengthen audience relations, create true bonds with followers, and showcase a true behind-the-scenes feel for your brand – all at a low to no-cost content creation strategy. Bonus: Instagram favors brands that use all of their features. This means it’s safe to... [...]

WordPress is one of the most preferred CMS when it comes to publishing and maintaining your sites online. But it needs to be safeguard from hackers. Search Engine Journal contributor Vahan Petrosyan has shared 16 useful security tips to secure your WP sites. He says, “Let’s dive into how to harden our WordPress installs in order to make life a little more difficult for attackers. Keep reading to learn more about each of these 16 ways to harden your WordPress website security: 1. Secure Your Site With HTTPS It isn’t by accident that we’ll start by securing the website with HTTPS. Everything... [...]

Ahrefs contributor Gary Coutard has published a free template called ‘The Ultimate SEO Contract Template’. This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. He says, “We surveyed over 40 SEO agencies and freelancers, analyzed their SEO contracts, and extracted the best parts. Here’s everything we’ll cover below: Why do I need an SEO contract? What are the dangers of not having an SEO contract? How to customize the SEO contract template Disclaimer: Keep in mind that I, Gary, am not a lawyer; nothing... [...]