To get maximum from your content marketing strategy, you need to continuously try to create high-quality content that matters to your audience.

MOZ contributor Rhianna Hixon has published an article on using SERP features to inform your content strategy.

She says, “Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every stage of the buyer’s journey, using the most efficacious language and content format.

SERP features are designed to provide users with the most relevant answers to their questions, and they’re formatted to package this information in the best way possible. In other words, the exact language and format of each SERP feature is the most accurate representation of the type of language and content format that your audience seeks (at least according to Google). As a digital marketer, this is gold. With a little digging, you can now mimic the keyword topics, style, and format of the SERP features present for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey, and in the format they desire”.

How to Use SERP Features to Inform Your Content Strategy

MOZ

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