Social media platforms enable businesses to reach their target audiences. Instagram Live tool enables you to connect with brands and influencers in real-time.

Search Engine Journal contributor Ashley Segura has published an article highlighting five Instagram best practices.

She says, “Instagram Live offers the opportunity to strengthen audience relations, create true bonds with followers, and showcase a true behind-the-scenes feel for your brand – all at a low to no-cost content creation strategy.

Bonus: Instagram favors brands that use all of their features. This means it’s safe to say that posting a feed post, a story, a reel, and going live on Instagram might just be the secret recipe to success for a brand on Instagram.

Plus, you can save your Live and add the content as an IGTV once you’re done.

Helloooo content creation hack!

When you’re done filming your Live video, simply click on “End” in the top right corner and click save the video to your camera roll. Upload as an IGTV”.

Instagram Live: Best Practices and Brand Examples to Check Out

Search Engine Journal

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