Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily. Small Business Trends columnist Ronald Dod has shared ten strategies to help you improve your Facebook PPC ads. Dod says, “When it comes to PPC, it’s incredibly important to always keep an eye on how much money you are spending and what you are receiving in return. Keep in... [...]

With the rise of Internet and the social networks and apps, small businesses have found a treasure of tools to boost their sales online. What is requires is to be consistent in whatever strategy you have chosen for your business. Business.com columnist Diana Wertz has shared five ways to boost your sales. Wertz says, “A recent L2 study of top consumer retail brands found 94 percent of brands offer some form of guided selling on their sites to inspire shoppers, help them find what they’re looking for, answer common product questions and personalize the online shopping experience. Here... [...]

Content rules over the Internet and so blogging is one of the most important ways to market online. Just maintaining a blog doesn’t help, one has to keep spreading the content around so that more and more people turn to your blog. Guest blogging is one way that can be beneficial for your site or blog especially in getting more links and visitors. Entrepreneur contributor Syed Balkhi has shared four ways to grow your blog traffic through guest blogging. Balkhi says, “The founder of Mob Is It, Silvio Porcellana managed to grow his website search traffic by 20 percent using guest... [...]

Social media keeps evolving in terms of its user base and the ways marketers utilize it for reaching out wider audiences. To craft an effective social media marketing plan you need to keep yourself updated with how it changes. Entrepreneur columnist Jonathan Long has shared four trends to watch in 2018. Long says, “The end of the year is quickly approaching — the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take full advantage... [...]

Video is a great tool to share things about your brand and the products. By crafting unique content-rich videos you can convert more prospects into customers this during the season. Marketing Land columnist Brent Hieggelke has shared four ways marketers can strengthen their video marketing efforts during holidays. Hieggelke says, “Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering... [...]

Search Engine Optimization is the process of getting your sites indexed in the search engines. It requires targeted keywords and search terms to get a desired spot in the search results. HubSpot’s Andrea Francis has shared a list of ten tools marketers can use to find best search terms for their businesses. Francis has also shared some tips to use these tools. Francis says, “If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. A great (and familiar) place to start is to simply type... [...]

Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email. HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them. Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single... [...]

Digital Marketing Depot is hosting a webinar on ‘Keys to Driving Webinar Registration and Attendance’ on Thursday, September 28 at 2.00 pm EDT. The participants will learn how they can turn more people to attend their webinars. The DMD team says, “Join Mark Bornstein, ON24’s VP of Content Marketing, as he provides the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. You’ll hear how to increase webinar registrations and build an audience for your brand. Attend this webinar and learn how to: Optimize your email... [...]

Kissmetrics is hosting a webinar on ‘How To 3x Your Sales in 4 Months with Email Marketing’ on Thursday, September 28 at 10.00 am PT. This webinar is intended to help participants learn how to increase their web revenue using email marketing. Kissmetrics team says, “Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You’ll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth. Before joining Sumo as their growth specialist extraordinaire, Troy used... [...]

In establishing and helping your brand survive, your customer’s trust and loyalty are the two most important parameters. Trust is an element that helps you to strengthen the roots of your organization. Econsultancy columnist Nikki Gilliland has shared three ways to help brands gain customer confidence. On importance of ‘value’ Gilliland says, “As last year’s record-breaking Black Friday shows, discounts and promotions still hold mass appeal for consumers. But while this strategy can be effective for increasing sales in the short-term, it can also lead to lower levels... [...]