How to grow your blog audience with guest blogging
Content rules over the Internet and so blogging is one of the most important ways to market online. Just maintaining a blog doesn’t help, one has to keep spreading the content around so that more and more people turn to your blog. Guest blogging is one way that can be beneficial for your site or blog especially in getting more links and visitors.
Entrepreneur contributor Syed Balkhi has shared four ways to grow your blog traffic through guest blogging.
Balkhi says, “The founder of Mob Is It, Silvio Porcellana managed to grow his website search traffic by 20 percent using guest blogging and even got his domain authority boosted by five points. All he did was publish 44 blog posts in 41 separate websites. Here’s how guest blogging help grows your blog audience.
1. Reach specific audiences.
To develop a successful blog, you need have a target audience. Your entire blog will be built around this audience when you publish content targeting them. However, just posting blog posts and hoping for your audience to discover your blog will never work. You need to reach out to this audience and promote your blog.
One of the best benefits of guest blogging is that it gives you the opportunity to reach specific audiences through popular blogs in your industry. This lets you leverage the established audiences of these blogs to get the word out about your own website. In other words, guest blogging allows you to steal an audience for your site from other established blogs”.
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