Social media trends for 2018
Social media keeps evolving in terms of its user base and the ways marketers utilize it for reaching out wider audiences. To craft an effective social media marketing plan you need to keep yourself updated with how it changes. Entrepreneur columnist Jonathan Long has shared four trends to watch in 2018.
Long says, “The end of the year is quickly approaching — the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take full advantage of the opportunity or your competitors will.
1. Chatbots have arrived. You need to master them.
If you aren’t familiar with chatbots, you need to learn how this technology can greatly benefit your social media marketing. Customer service has transitioned to phone calls and emails to social media. Consumers demand instant replies to their questions and concerns, and they now turn to social media any time they want something.
The sooner you can reply, the better, as you satisfy the desire for instant gratification. Chatbots allow you to interact instantly, which is why Facebook Messenger bots especially are becoming so popular. Setting one up is fairly simple and you can do it for free“.
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