Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye says, “I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I’ll share five that are especially clever. Combining Email and Physical Mail I was looking in November for... [...]

An effective email marketing strategy helps you to persuade your subscribers to make a purchase. Clarity in your writing can help you to achieve your email marketing goals. Copyblogger’s Sonia Simone has shared a useful recipe for creating great email campaigns. Simone says, “You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this... [...]

In you efforts to improve the ecommerce email can prove to be a highly useful tool. From offers to post purchase and also to target the basket abandonment issues it can help you. Econsultancy columnist Nikki Gilliland has shared six ingredients that can help you run effective browse abandonment email campaigns. Gilliland says, “What should you include in a browse abandonment email campaign? Here are six key elements, and the reasons why they’re so important. Align with purchase intent  Browse abandonment emails are easy to fine-tune. This is because you already have behavioural insight... [...]

Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email. HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them. Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single... [...]

HubSpot columnist Danny Rubin has published an article on the use of email templates for building relationship with your subscribers. Rubin has analyzed and presented the problems faced by marketers in the email campaigns. Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout. In fact, as I wrote my new book, Wait, How Do I Write This Email?, a... [...]

Email open rates and response rates vary from marketer to marketer. It all depends on how hard you have worked to understand the psyche of your subscribers before planning your email marketing campaigns. HubSpot’s Lindsay Kolowich has shared fifteen email marketing campaigns that have performed well. Kolowich says, “Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful... [...]