Internet bots or web robots are used widely for achieving online marketing goals. Innovation is the key to using the bots and getting better results.MOZ’s Alexis Sanders has published a guide on using JavaScript and SEO. It covers the basics of JavaScript and SEO and how webmasters can use it.Sanders says, “Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.The... [...]

Content marketing is a wide domain now. It included the user-generated content, videos, testimonials, guest posts and more. It requires a definite plan to execute an effective content marketing strategy.Copyblogger columnist Stefanie Flaxman has shared a three-step plan to help marketers manage and complete their content marketing projects. The plan focuses on selection of topic, setting deadlines and achieving weekly goals. The tips are from the actual project Flaxman did.On selection of the right topic, Flaxman says, “Writing an ebook could easily take a year or two … or five.But launching... [...]

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT.This webinar will focus on various inbound and outbound marketing tactics.Webinar speakersAdam Mertz, Sr. Director, Product Marketing, Act-On SoftwareRobert Rose, Chief Strategy Adviser, Content Marketing InstituteCMI team says, “Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of... [...]

Today we use multiple tactics to get more visitors to our websites and the customers. The ways include social media, video networks, email marketing etc.Many of the Facebook, Instagram and Twitter accounts are created for the sake of getting more website visitors.To help marketers get more web traffic, Entrepreneur writer Toby Nwazor has shared four ways to get more visitors.Addressing one such way of social media re-marketing, Nwazor ways, “Re-marketing is a neat strategy for users of Facebook (and consequently Instagram) and Twitter. It is not enough to just set up an ad and walk away,... [...]

Social media is growing in terms of several networks now. And Instagram is growing faster than any other social media network today.Marketers use social media to promote their products and services to a wider range of people. But according to Lesya Liu of Entrepreneur, they can also build their email lists with the network like Instagram. Liu has shared four ways marketers can use Instagram to get more email subscribers.Liu says, “Few people think of Instagram as a lead-generating tool, but it definitely is — if done correctly.1. Mention it occasionally.The first, easiest way... [...]

If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions.Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns.Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions.... [...]

Connecting with the clients is a priority for almost all the marketers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. That is why marketers build website that communicate with the visitors well.Forrester’s Kate Leggett has share two ways marketers can use to build an emotional connection with the clients. They are ‘field service’ and ‘visual engagement’.Advising marketers to focus on visual connections, Leggett says, “as in an increasingly digital world virtual connections becomes more valuable.... [...]

Blogging is an engaging task which produces great results. It helps marketers stay connected with their prospects and clients.With right tools, marketers can make their blogging efforts smooth. Ann Smarty of Content Marketing Institute has shared information about nine blogging tools that can help marketers.Ann says, “The following tools will help you to do more, know more, and understand more to boost your blog performance without spending hours learning new things normally outside of the routine.Before-publishing tools1. Add Google Custom Search Engine to your siteGoogle Custom Search... [...]

Customer testimonials help marketers in a great manner as they help them persuade prospects to become clients. According to a Nielsen survey, 92% people trust products recommended by their peers and 70% trust the recommendations of the people they do not even know.Sujan Patel has published an article on CMI sharing nine strategies marketers can use to integrate customer testimonials in their content.Patel says, “Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome objections), but they’re different in one big... [...]

Whether it is desktop or mobile, speed of your site matters. That is what has driven marketers towards the adaptation of Accelerated Mobile Pages (AMP).Most of the content providers use WordPress as their content management solution. According to a MediaPost research, Google AMPs can load websites 15-80% faster than standard mobile pages without compromising functionality.Search Engine Land’s Stephanie LeVonne has put together a handy guide for WordPress users to help them set-up AMP.LeVonne says, “In today’s mobile-centric world, having pages that load quickly is essential... [...]