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Monday, January 24, 2022

Archive for the 'Content Marketing Strategy' Category

5 Ways to Bring Value to Your Content Marketing Strategy [On Demand Webinar]

Content Marketing Institute has made the ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ webinar available on demand. The CMI team says, “A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. By working with publishers – the original storytelling experts – brands can achieve specific content marketing goals at each stage of the buyer’s journey through licensing world-class articles, images and multimedia. Some publishers may even provide hands-on services from... [...]

Conversation, Personalization and Humanization: How Our Marketing Must Change in 2022, January 19 [Webinar]

Audiences today expect more. And as marketers, it’s time to stop talking about how we need to change and start becoming the change. Content Marketing Institute is hosting a webinar ‘Conversation, personalization and humanization: How our marketing must change in 2022’ on Wednesday, January 19, 2021, at 2.00 pm ET. The CMI team says, “Join CMI and the VP of Content Marketing at ON24, Mark Bornstein, for “Conversation, personalization and humanization: How our marketing must change in 2022” and learn simple ways to make profound changes in the way you connect with your target... [...]

Conversation, Personalization and Humanization: How Our Marketing Must Change in 2022, January 19 [Webinar]

Audiences today expect more. And as marketers, it’s time to stop talking about how we need to change and start becoming the change. Content Marketing Institute is hosting a webinar ‘Conversation, personalization and humanization: How our marketing must change in 2022’ on Wednesday, January 19, 2021, at 2.00 pm ET. The CMI team says, “Join CMI and the VP of Content Marketing at ON24, Mark Bornstein, for “Conversation, personalization and humanization: How our marketing must change in 2022” and learn simple ways to make profound changes in the way you connect with your target... [...]

Learn 5 Ways to Bring Value to Your Content Marketing Strategy, January 12 [Webinar]

A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. Content Marketing Institute is hosting a webinar ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ on Wednesday, January 12, 2021, at 2.00 pm ET. The CMI team says, “Join our webinar to hear how AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals, including: Amplifying brand messaging Building credibility Nurturing relationships Driving... [...]

Learn 5 Ways to Bring Value to Your Content Marketing Strategy, January 12 [Webinar]

A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. Content Marketing Institute is hosting a webinar ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ on Wednesday, January 12, 2021, at 2.00 pm ET. The CMI team says, “Join our webinar to hear how AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals, including: Amplifying brand messaging Building credibility Nurturing relationships Driving... [...]

What Is Content Strategy? [Video]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one. Content Marketing Institute  [...]

Creating the 2021 Content Marketing Strategy

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. The COVID-19 pandemic has created an altogether new challenge for the companies and marketers in terms of the creation of new strategies to continue reaching the target market. IMPACT’s Jen Barrell has shared a comprehensive article on what your 2021 content marketing strategy should include. She says, “Let’s break down your new and improved strategy into four sections. Think of this as the content manager version of The Home Edit (without the... [...]

Siege Media Highlights 10 Big Benefits of Content Marketing

Content marketing is of enormous value. By publishing your content in different formats and on different platforms, you can enhance your online reach and influence. Siege Media’s Sierra Skelly has published an article highlighting 10 big benefits of content marketing. Skelly says, “Here are 10 of the biggest benefits of content marketing you can’t ignore. 1. It Puts Eyes On Your Business Content marketing is one of the easiest ways to reach a large number of people. While banner ads can bring attention to your business, SEO-driven content marketing allows you to put your brand in... [...]

‘Maximize your Content Strategy with a Content Audit’ Webinar September 3 [Webinar]

A well-planned content strategy enables you to enhance your online reach and grow your customer base. And content audit is a process to continuously improve your content. Amplexor is hosting a webinar ‘Maximize your Content Strategy with a Content Audit’ on Thursday, September 3, 2020, at 7.00 pm PDT. The Amplexor team says, “70% of companies actively invest in Content Marketing and 77% have a supporting content marketing strategy. How do you know if your content is resonating with your various customers and achieving the desired business goals? In the second episode of this virtual... [...]

CMI Shares 8 Tips to Survive Content Marketing During Pandemic

The COVID-19 has created an unprecedented challenge for businesses across the globe. To survive and start growing again, you need to plan carefully and act quickly. Content Marketing Institute‘s Joe Pulizzi has shared eight tips to help you keep your content marketing growing during this pandemic. Pulizzi says, “Let’s get started. If there was ever a time to build and grow an audience, it’s right now. Here are eight things content marketers need to do now during this crisis. 1. Take a fresh look at your goals Like it or not, you need to make changes to your content marketing strategy.... [...]