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Thursday, August 13, 2020

Archive for the 'Content Marketing Strategy' Category

CMI Shares 8 Tips to Survive Content Marketing During Pandemic

The COVID-19 has created an unprecedented challenge for businesses across the globe. To survive and start growing again, you need to plan carefully and act quickly.Content Marketing Institute‘s Joe Pulizzi has shared eight tips to help you keep your content marketing growing during this pandemic.Pulizzi says, “Let’s get started. If there was ever a time to build and grow an audience, it’s right now.Here are eight things content marketers need to do now during this crisis.1. Take a fresh look at your goalsLike it or not, you need to make changes to your content marketing strategy.... [...]

How to Create a Realistic Content Marketing Plan; Content Sparks Sale #ad

Today’s new sale: How to Create a Realistic Content Marketing Plan.Content marketing can get overwhelming at times. Nevertheless, to keep your business growing, you have to create content that helps your audience. Otherwise, they will go elsewhere. And, just as important, if your audience consists of other business people, they have the same problem you do.That’s where How to Create a Realistic Content Marketing Plan. will help you and help them, too.Teaching people how to create a realistic, achievable content marketing plan, using this PLR course, can relieve a lot of their stress... [...]

Improve your marketing by observing these brand strategies

In marketing, you need to keep your eyes and ears open. It is an experimental process that leads to success and failures.You would agree that following the set examples of brands can help you design successful campaigns. Learning from these brands can get you success in your marketing endeavours.Entrepreneur contributor Jim Joseph has shared the marketing strategies adopted by five major brands.Joseph says, “Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets.Specifically, we’re... [...]

Short guide to craft your content marketing strategy

According to a Content Marketing Institute (CMI) research, 62% of the most successful content marketers have a documented strategy and 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor.CMI contributor Jodi Harris has shared a short guide to creating an effective content marketing strategy.Harris says, “Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will... [...]

Research: Content on the priority list of 45% marketers

Econsultancy columnist Nikki Gilliland has discussed the findings from the company’s Digital Trends 2018 report published in association with Adobe.The report states that 45% companies cite content and experience management as their top priority.Also the top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. (69% vs. 46%).Data-driven marketing has grown from 12% in 2017 to 16% in 2018.On adoption of AI in marketing, Gilliland says, “When asked about the themes and technologies... [...]

Content Marketing Institute’s ‘2018 Content Marketing Toolkit’

The Content Marketing Institute has released the ‘2018 Content Marketing Toolkit’. This toolkit comprises of tips, templates and checklist to execute content marketing campaigns.Jodi Harris says, “Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them.But just because you likely need to work a... [...]

Six steps to create an effective content strategy

Content marketing is helpful in building brand awareness, trust and loyalty among your customer base. It helps you strengthen you increase traffic and conversions too.An effective content marketing strategy leads to online success for your brand and products. Econsultancy columnist Nikki Gilliland has shared six steps to build an effective content strategy.On defining customer persona, Gilliland says, “While you might think you have a good understanding of your audience, many marketers tend to focus on segments – i.e. factors like gender, age range, or location. However, personas delve... [...]

Four ways to create an effective content strategy

Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center.HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy.On documenting a content strategy, Hall says, “While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution.Creating this kind of strategy is similar to setting goals for yourself: You’re... [...]

‘Developing Content Marketing IQ Amongst Your Team’ Webinar 2.00 pm EDT

Content Marketing Institute is hosting a webinar on ‘Developing Content Marketing IQ Amongst Your Team’ on Tuesday, September 19 at 2.00 pm EDT. The webinar will answer the question: “how do I scale my content marketing efforts beyond the few people who focus on it?”.Webinar SpeakerPeg Miller, Co-Founder, B2B Marketing AcademyRobert Rose, Chief Strategy Advisor, Content Marketing InstituteCMI team says, “Learn how to run a successful content marketing strategy at scale, by getting the most out of your marketing team, enlisting the entire organization to help,... [...]

Six content marketing questions answered

Content marketing is evolving fast with the newly incorporated mediums such as infographics, videos and more. It requires persistent efforts with detailed research to set and achieve your content marketing goals.To help content marketers understand how to improve their marketing efforts, CMI’s Cameron Conaway has interviewed social media strategist Jeremy Goldman and has shared the conversation.Conaway says, “For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest audience possible, and then... [...]