Facebook pages help marketers increase exposure to potential customers, get more leads, lower marketing expenses and reach targeted audiences.HubSpot’s Amanda Zantal-Wiener has shared fourteen tips to create engaging Facebook pages.Wiener says, “If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents... [...]

Partnership Marketing is a collaboration of organizations for developing mid-term or long-term marketing programs designed to help each other meet business goals. It is a for marketing which presents win-win situation for the partners.Econsultancy’s James Cristal has published a two-part guide on partnership marketing. It focuses on 10 types of partnership marketing such as Affiliation, Content, Distribution, Charitable, Joint products, Licensing, Loyalty, Product placement, Shared stores, and Sponsorship.Cristal says, “There also thousands of global brands that participate, from... [...]

An event called ‘Supercharged: Marketers and Machines’ is going to be held in London on July 4, 2017. The event focus is on AI-powered marketing & pairing marketers and machines for maximum results.Key speakers of the event are:Alex Miller, Founding Partner, Byte LondonAshley Friedlein, Founder, EconsultancyJennifer Day, Customer Management Director, Shop DirectJeremy Waite, Evangelist, IBMJohn Straw, Senior Advisor to McKinsey & Co.Patrick Burgoyne, Editor, Creative ReviewRussell Parsons, Editor, Marketing Week, and more.The Supercharged team says, “Are... [...]

In content marketing, quality and relevance matter. These are the criteria that make your content marketing campaigns successful.If your content is not having the stuff that interests the audience, it won’t help you.Entrepreneur writer Andrea Lehr has shared three ways marketers can strengthen their content marketing efforts. Lehr has focused on newsjacking, controversial content and complexity.On embracing newsjacking, Lehr says, “One way to breathe new life into your content strategy is to capitalize on the popularity of trending news stories. Is there a new finding or event that... [...]

Key facts of online marketing:1. Having a product of your own to sell is one of the keys to a growing online income. Product owners typically earn more than their affiliates.2. Software pays big. Training is nice, but the buyer still has to take advantage of it, wehi8ch usually means a lot of work. On the other hand, software does something for the buyer, so it commands a higher price.3. It typically requires special skills (and a lot of training) to create software. That’s the bad news. But there is also good news.If you owned a collection of useful software products that you could sell,... [...]

Ignite Visibility has released a documentary called ‘SEO: The Movie’. It features interviews with SEO experts focusing on the early days of SEO and the impact that affiliate marketers, the impact of Google Toolbar on SEO, how Google’s rankings update impacted webmasters and more.The documentary features Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz. It is narrated, produced and directed by John Lincoln, CEO of Ignite Visibility.The Ignite Visibility team says, “The movie covers the early days of SEO when people were “spammin and... [...]

Google’s Mobile-first Index is expected to arrive in 2018. As reported by Search Engine Land, in a drive to help prepare webmasters to prepare for it, Google has hinted them to switch m-dot domain to responsive.The responsive domains deliver faster performance due to absence of proxy server. In it all content is served from a single URL so the content fits any screen size. Also responsive domains’ single URL approach boosts search engine rankings.Search Engine Land’s Barry Schwartz says, “Google said in a recent “webmaster office hours” video (at the 25:16 mark) that... [...]

SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking.But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps.WordStream’s Megan Marrs published an article sharing tips on evergreen content and how to use it for surviving the SEO competition. The article focused on evergreen content ideas, combining content with keywords, tips for creating evergreen content etc.On... [...]

The SMX Advanced 2017 team has uploaded a video of Google’s VP of Product Management, AdWords, Jerry Dischler, talking about future developments and opportunities for advertisers.Jerry’s talk focuses on AMP, machine learning, online-to-offline attribution, new AdWords interface etc.Here is the full video. [...]

The WordPress Plugins page features 50,706 plugins. Many bloggers publish list of great plugins for various categories. These plugins make your blogging journey smooth and fruitful.AWeber’ Sam Hollis has shared a list of seventeen WordPress plugins that help marketers improve their email marketing efforts.Hollis says, “If WordPress is your Content Management System (CMS), there are a ton of ways you can use the tool to level up your marketing and achieve greater success.With WordPress plugins, you can do things like supercharge your list building efforts, make your website more... [...]