Partnership Marketing is a collaboration of organizations for developing mid-term or long-term marketing programs designed to help each other meet business goals. It is a for marketing which presents win-win situation for the partners. Econsultancy’s James Cristal has published a two-part guide on partnership marketing. It focuses on 10 types of partnership marketing such as Affiliation, Content, Distribution, Charitable, Joint products, Licensing, Loyalty, Product placement, Shared stores, and Sponsorship. Cristal says, “There also thousands of global brands that participate, from... [...]