Entrepreneur contributors Chris Haddon and Jason Balin have shared tips to improve online presence in a video.Entrepreneur team says, “Social media isn’t degenerating, despite what you might hear or experience in your own feeds. It’s still a place where you can make your own experience, so don’t fall into the trap of thinking that you’re going to be stuck with bad political commentary and ads you don’t want forever. Follow the people and brands you want and surround yourself with people who will make your experience more enjoyable.Then, you can more confidently... [...]

During the launch week, you have a chance to get Bleupage Pro for a low one-time fee, but after this weekend, your opportunity will expire.As we have reported earlier, Bleupage Pro will automate content for your social media accounts on these social platforms:• Facebook,• Instagram,• • Twitter,• LinkedIn,• Pinterest,• Google+ and• WordPressWhy is this important? Because a great majority of social media users interact only inside their social account (such as the Facebook newsfeed). It’s not likely that these users will visit your shared link... [...]

Marketing Land has reported that Google’s mobile-first index may not be coming until 2018 at earliest.The website has quoted Gary Illyes talking about it during SMX Advanced.Illyes said: “We don’t have a timeline for the launch yet, We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline was initially end of 2017. Right now, we think more 2018.We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe... [...]

More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now.You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment.Andy Favell of Econsultancy has shared a list of ingredients that marketers should consider to boost their email signups.Focusing on targeting as one of the criteria, Favell says, “You know the marketing mantra: right person, right offer, right place and... [...]

According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization.The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference.More FindingsFor 68% marketers, gaining new customers and increasing revenue are ultimate measures of success64% of marketers are not having enough time or enough personnel to do the kind of marketing... [...]

Your content marketing strategy should express why you are creating content, who you are helping, and how you will help them in a way no one else can.It is very important to craft an audience-specific content marketing strategy.Econsultancy’s Richard Jones has shared stories of four brands who have stand out in working out an effective content marketing strategy.Jones says, “With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking. The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places... [...]

Today, Social is an advantage and a challenge.Marketers are watched out by their prospects and customers all the time and they need to be very cautious while using social media as a marketing platform.Econsulatncy’s Nikki Gilliland has shared examples of four brands who dealt with social media crisis.Gilliland says, “Social media crises can occur for a variety of reasons, ranging from accidental Tweets to massively misjudged marketing campaigns. And as we all know, they can spiral out of control incredibly fast. As a result, it’s important for brands to create a plan of action,... [...]

Micro-influencer concept of marketing is quite popular among social media. In Micro-influencer programs, brands target individuals with smaller social media followings on to promote products with authentic, visual posts instead of sponsored ads.What Is a Micro-Influencer?HubSpot states: “Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional “influencers,” micro-influencers have... [...]

Keyword research plays pivotal role in planning and executing your SEO strategy. Marketers are always on hunt for those niche keyword which can help them get good rankings.MOZ writer Brian Childs has shared a six-step guide to target multiple keywords with one page of your websites.On optimizing a page for multiple keywords, Childs says, “If you develop a strategy of optimizing your pages for only one keyword, this can lead to a couple of issues. For example, if a content writer feels restricted to one keyword for a page they might develop very thin content that doesn’t discuss the broader... [...]

MOZ’s Rand Fishkin has posted a video sharing his tips on using using domain authority, page authority and link count metrics.MOZ team says, “How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work”.When and How to Use Domain Authority, Page Authority, and Link Count... [...]