More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now. You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment. Andy Favell of Econsultancy has shared a list of ingredients that marketers should consider to boost their email signups. Focusing on targeting as one of the criteria, Favell says, “You know the marketing mantra: right person, right offer, right place... [...]