Today, Social is an advantage and a challenge.Marketers are watched out by their prospects and customers all the time and they need to be very cautious while using social media as a marketing platform.Econsulatncy’s Nikki Gilliland has shared examples of four brands who dealt with social media crisis.Gilliland says, “Social media crises can occur for a variety of reasons, ranging from accidental Tweets to massively misjudged marketing campaigns. And as we all know, they can spiral out of control incredibly fast. As a result, it’s important for brands to create a plan of action,... (Read More ...)