Ted Ammon says, “Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men.... [...]

A lot of people shy away from video marketing, for various reasons. For example: • Being in the video is intimidating • Having to generate many links to the video so it gets watched • Needing to buy expensive software to create the video • From start to finish, it seems like a lot of long, hard work. Ivana Bosnjak has come up with a solution to all these problems so you can create videos simply, quickly and without expensive software. With Video Cash Bonanza, you (even if you are a beginner) can be a video marketer. She used this strategy to earn several hundred dollars from a video that... [...]

Matt McGee says, “You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your marketing emails. That’s according to “The Art and Science of Effective Subject Lines,” a new study out today from Return Path. The company looked at more than nine million emails sent by “prominent global brands” to more than two million consumers between January 1 and February 28 of this year. Return Path found that emails with clickbait-like words in the Subject line had lower read rates when compared... [...]

Emily Konouchi says, “In the crowded consumer inbox, everything is at a premium—especially the recipient’s time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis—even if they don’t know it. They’re weighing the pros and cons of their routes home from work. They’re debating whether to pay the extra shipping to get that online order in a hurry. And they’re gauging the benefits of opening all those emails cluttering their inbox. The major challenge to marketers: how to create a click-worthy message that gets opened. In a typical inbox,... [...]

Baer says, “Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching…. Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about that topic from across the Web. Resources we feature in Definitive may be: e-books videos recorded Webinars blog posts”. The Evolution of Digital Marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me, too” marketer with SEO. There’s another strategy that is proving to be more successful: Facebook. You may do many things to get the word out about your product or services. Blogging, for example, can be a big help. And when you blog, SEO... [...]

Tom Anthony says, “We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search“. Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search? MOZ Blog  [...]

Gregory Ferenstein says, “Google’s entire multi-billion dollar software utopia is designed to find the perfect search result. Back in 2005, before U.S. and EU government regulators painted Google as a monopoly, now-Chairman Eric Schmidt was quite open about the search giant’s end game. He said that Google should ultimately only give one search result for each inquiry—the right one for you at that moment. “When you use Google, do you get more than one answer? Of course you do,”he told public television host Charlie Rose at the time. Schmidt continued: Well, that’s a bug. We should... [...]

Lance Ulanoff says, “Poor Twitter. It finally manages to break 300 million monthly active users and boost revenues by 74% year-over-year, and its stock is still trading down almost 20%. Of course, Twitter’s earnings report did leak an hour early — and investors were expecting, well, more. The problem is that they may never get it. Perhaps it’s finally time to adjust our expectations when it comes to Twitter. It will never be as big as Facebook; it will never enjoy the universality of that increasingly banal social media platform for the masses“. Will Twitter’s new DoubleClick... [...]

Rainmaker team says, “Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either. This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for generating a never-ending flow of blog post ideas“. How to Generate a Never-Ending Flow of Blog Post Ideas ‘Copyblogger’ Blog  [...]