‘Global paid search spend increased in 2013: stats’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Global paid search spend increased in 2013: stats”.
Christopher Ratcliff says, “Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year.
Paid search on mobile also had an incredible 2013, with impressive numbers recorded for Android, iPhone and iPad activations. Total advertising spend on mobile grew 23% in Q4 2013 from Q3. This is 55% up from the same period in 2012.
Keyword pricing wise, the average cost-per-click (CPC) came down in Q4 2013, however the average CPC rose 10% versus the same period in 2012“.
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