‘PPC 101: Getting the Most Out of a Small Paid Search’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “PPC 101: Getting the Most Out of a Small Paid Search”.
Brock Clauser says, “Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website. But many times, marketing teams are limited with a tight budget within their PPC accounts (i.e. you don’t have enough money on a daily basis to keep up with available search demand). To overcome this limitation, I have identified a few ways business owners can make the most of a small budget so you can get the most bang for your marketing dollar.
Avoid Broad Match Types
If you are new to PPC advertising, you may not have a full grasp on keyword match types. Google and adCenter offer four different match types to choose from when bidding within their systems – broad, broad match modified, phrase, and exact“.
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