Marcus Tober says, “Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users”.Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not KeywordsMOZ... [...]

Inklyo says, “Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan.Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do“.Local... [...]

Rand Fishkin says, “Google is drawing connections between semantic concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included”.How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard FridayMOZ Blog [...]

Total Video Takeover is still available, but you had better be quick.With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product.Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank.They have eliminated the techniques from the first editio9n that are no longer... [...]

Nearly every online marketer alive does keyword research. And most of them use Google Keyword Tool, or a commercial tool that uses it behind the scenes. That population of keywords is heavily mined every day.But Google search’s auto-complete function uses a completely different process. When you type in a keyword to search, it makes suggestions based on what other people have been searching for.That information is exactly what a marketer needs to build a tool or website that will meet people’s needs. But this is hardly ever used by marketers.That’s why Radu Hahaianu developed... [...]

John Tackett says, “Serving customers effectively starts with intelligence.It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers:What keeps them up at night?How could your product or service transform their careers?How could what you’re offering transform their businesses?Yes, to serve your customers effectively, you have to understand how your products or services are relevant enough to effectively relate to their needs.It’s also worth mentioning that PPC testing can... [...]

Kate Morris says, “It’s on the internet, so it’s true.The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client’s co-workers, people that are not thinking about SEO on a regular basis. This is not to knock them, but to bring to the attention of everyone that there is a continual need for education. These concepts have a way of hanging around”.Outdated SEO Concepts People Still Think are RealityMOZ Blog [...]

Ayaz Nanji says, “To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics.Pages that rank well tend to have a number of qualities in common, including comprehensive coverage of topics, easy-to-understand language, more images and videos, and larger word counts, according to the analysis of US Google.com organic search results for 10,000 keywords and 300,000 websites.However, big brand websites still rank in top positions... [...]

Erica McGillivray says, “A lot of my life’s work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I’m not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the spirit of the Moz blog, I want to give you tips and tricks to make our corner of the world more welcoming to women. Several of these tips can also easily be adjusted and applied to other groups of marginalized people. Some can really just... [...]

Ginny Marvin says, “Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile.On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search Report“. Mass retailers dominated the retail category, spending $553 million in 2013.Amazon Continues Its ReignAmazon held its place, not just as the top retailer advertiser, but the top AdWords text advertiser overall last year, spending $157.7... [...]