Dan Newman says, “As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be, the people! The word “Social” in social business is the major change that leaders and brands must embrace which means a new focus must be made on improving who, how and why we communicate.Before we get into designing a culture that embraces this shift in communication and collaboration we must first understand the technology and innovation that are driving this change“.The Dotted Line Required for Social Business... [...]

Travis Bliffen says, “Undoubtedly you have heard that SEO is a great marketing strategy. It is cheaper than many other channels of advertising and it sends a targeted message to the right audience.When you start preparing or refining your marketing strategy for 2015, I think you will find the following statistics will make the decision to implement SEO a very easy one.1.Almost half of companies that implement inbound marketing efforts see a 25 percent greater ROI than companies that do not.  –CRM Daily2.Leads generated through SEO close at around 14.6 percent while leads from other... [...]

Mehgan Recker says, “Answers to your top SEO questions, and a few search engine optimization myths dispelled, by our SEO expert.“SEO is evil.”That little gem was recently spoken to me during a call with a potential small business client, as he explained his exasperation of working with another firm to use SEO as a way to generate leads for his residential construction business“.SEO for Small Business Owners – Part 1Business2Community.com [...]

Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”.The Why, What, and How of Blogger Outreach for Your ClientsMOZ Blog [...]

Douglas Burdett says, “While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do itThe terms search engine optimization and website optimization are often used interchangeably. But they are different.It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. They have a lot in common. But content marketing is a subset of inbound marketing“.Why Website Optimization Trumps Search Engine OptimizationBusiness2Community.com [...]

Rand Fishkin says, “We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution”.But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My ContentMOZ Blog [...]

Barry Schwartz says, “Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile.John Mueller of Google said on Google+:I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information”.Official: Google Ends Authorship For Search ResultsMarketing... [...]

Bryson Meunier says, “A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources they need to on mobile SEO and paid search, in spite of this being the year that mobile search eclipses desktop search in Google and Bing.According to the study, it’s not performing the way marketers need it to, and nowhere near what desktop search does. In fact, the study found 64% of marketers said mobile search either performs worse, or much worse, than desktop search“.8 Ways To Increase Conversions From Mobile... [...]

Casey Meraz says, “The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket.Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing”.Local Event... [...]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.)What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability.So how can we talk about those best-practices differently, particularly when we’re explaining... [...]